- Ubisoft released a statement in its latest report addressing game timing issues and the impact of releasing games too late.
- The report stated that releasing a game too late can hinder its success, especially when market anticipation has waned and it no longer meets market standards in a highly competitive environment.
- Ubisoft did not specify particular titles that may have suffered from prolonged development cycles, but mentioned that games like Assassin's Creed Shadows, Rainbow Six Mobile, and Beyond Good & Evil 2 could have benefited from earlier releases.
- In this year's report, Ubisoft removed last year's claim that monetization makes games more fun, which had drawn significant attention.
- The previous statement read: 'Our monetization offer within premium games makes the player experience more fun by allowing them to personalize their avatars or progress more quickly.'
- This year, the company retained only the first part of the statement, emphasizing that 'the golden rule when developing premium games is to allow players to enjoy the game in full without having to spend more.'
Ubisoft has expressed concerns that releasing games 'too late' can significantly impact their success. The company emphasized that market anticipation diminishes over time, making it crucial to launch titles while they still meet competitive standards.134
In a recent report, Ubisoft reiterated its commitment to releasing games only when they are 'sufficiently developed.' This statement reflects the company's strategy to avoid the pitfalls of launching unfinished products, which could lead to poor reception and sales.
While Ubisoft did not specify which titles might have been affected by delays, it hinted at several projects that could have benefited from earlier releases. These include Assassin's Creed Shadows, Rainbow Six Mobile, The Division Resurgence, Skull and Bones, the Prince of Persia remake, and Beyond Good & Evil 2.
Additionally, the company has shifted its messaging regarding monetization in games. Last year, Ubisoft claimed that monetization enhances player experience, but this year, they have removed that assertion, focusing instead on allowing players to enjoy games fully without mandatory spending.
Ubisoft's approach highlights the delicate balance between development timelines and market readiness, as the gaming industry continues to evolve rapidly.
“Ubisoft's latest report also removes a controversial claim that monetization makes games more fun, retaining only the part that players can enjoy the game without extra spending. Among titles that may have been delayed are Assassin's Creed Shadows, Skull and Bones, and Beyond Good & Evil 2.”
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