Trump's latest tariffs put UK at disadvantage to EU, experts say; UK trade deal no longer looks world-beating
Donald TrumpCharles IIIPeter MandelsonKeir StarmerAndy BurnhamWilliam BainEuropean UnionUnited StatesUnited KingdomBritish Chambers of CommerceGMB (trade union)

Trump's latest tariffs put UK at disadvantage to EU, experts say; UK trade deal no longer looks world-beating

Experts warn that Donald Trump's latest tariffs disadvantage UK businesses compared to the EU, which has secured better terms, including a reduction in tariffs from 15% to 10%. The UK's trade deal now appears less competitive, with overall tariff rates potentially favoring the EU.

BBC BBC+1 source24 July 2026 · 18:16 UTC
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Experts warn that Donald Trump's latest tariffs disadvantage UK businesses compared to the EU, which has secured better terms, including a reduction in tariffs from 15% to 10%.3

The British Chambers of Commerce trade expert William Bain noted, “Clearly there is a difference between how the UK has been treated today and how the EU has been treated today. And that is undeniable.”4

The EU's new tariff structure allows for a competitive edge in sectors not covered by the UK’s trade deal, such as clothing and chemicals. For instance, a British knitted jumper faces a total tariff of 22.5%, while an EU jumper can enter the US market at just 10%.

The GMB trade union criticized the tariffs as “ill-judged, potentially catastrophic for business and likely to utterly fail in their stated aim.”

Additionally, while the UK has secured a deal to cut US tariffs on Scottish whisky to zero, giving it an advantage over Irish and French spirits, the overall trade landscape has shifted unfavorably for UK exporters.

The overall trade-weighted effective tariff rate for the EU could end up at 8.5%, compared to the UK's 6.8%, further complicating the UK's trade ambitions post-Brexit.

Key Insight
“The EU's previous 15% near-blanket tariff was reduced to 10%, giving it an advantage on sectors like bikes and clothing not covered in Starmer's deal. A separate deal cut US tariffs on Scottish whisky to zero, giving UK an edge over Irish and French spirits rivals.”
World reacts to Trump's latest tariffs | DW News
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World reacts to Trump's latest tariffs | DW News
CuriousCats studied:
1
BBCBBC
“What has changed is that our nearest neighbours in the European Union now have a much better deal than before, and in turn are in a better situation than the UK.”
BBC →
2
The GuardianThe Guardian
“Donald Trump’s latest round of tariffs has put UK businesses at a disadvantage against the EU even though the overall tariff for British goods has not changed, experts have said.”
The Guardian →
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