Vikram GulatiM. C. Mary KomMary KomToyotaToyota Motor CorporationToyota Kirloskar Motor

Toyota begins Hilux deliveries in India; boxer Mary Kom takes first delivery of ninth-gen pickup as rugged lifestyle vehicle

Toyota has begun deliveries of its ninth-generation Hilux in India, with six-time World Champion boxer M. C. Mary Kom receiving the first vehicle. The Hilux, priced from ₹31.99 lakh, is marketed as a rugged lifestyle pickup designed for both adventure and everyday use.

RushLane RushLane+2 sources14 August 2026 · 12:22 UTC
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Toyota Kirloskar Motor has officially launched the ninth-generation Hilux in India, commencing deliveries with Olympic medalist M. C. Mary Kom as one of the first customers. The Hilux, priced from ₹31.99 lakh (ex-showroom), is designed as a rugged lifestyle vehicle suitable for both adventure and daily use.12345910

The company strategically chose the Independence Day period for this launch, emphasizing the Hilux's ruggedness and versatility. Mary Kom, a celebrated figure in sports, symbolizes resilience, making her delivery of the Hilux a fitting association for the brand.

The ninth-generation Hilux features a comprehensive redesign, adopting Toyota's global “Tough & Agile” philosophy. It boasts a more aggressive front fascia, enhanced technology, and a modernized interior. Key features include a 12.3-inch touchscreen infotainment system, a fully digital instrument cluster, and advanced connectivity options like wired and wireless Apple CarPlay and Android Auto.67

Under the hood, the Hilux is powered by a 2.8-litre four-cylinder turbo diesel engine that produces 204 PS and 500 Nm of torque, paired with a 6-speed automatic transmission. The vehicle is available in three variants: GX 4X2 AT, GX 4X4 AT, and VX 4X4 AT, catering to diverse customer needs.8

Mary Kom's choice of the Hilux, particularly in the Emotional Red color, highlights the vehicle's appeal among celebrities and adventure enthusiasts alike. The Hilux is not just a vehicle; it represents a lifestyle choice for those who value strength and reliability.

Key Insight
“The new Hilux is priced from Rs 31.99 lakh to Rs 36.69 lakh (ex-showroom) and is offered in three variants, including a new 4x2 option. It retains the 2.8-litre diesel engine with 204 PS and 500 Nm, paired with a 6-speed automatic, while dropping the manual gearbox.”
CuriousCats studied:
1
RushLaneRushLane
“Toyota Kirloskar Motor has announced the commencement of customer deliveries for the recently launched 9th-generation Hilux in India.”
RushLane →
2
NDTV
“Olympian Mary Kom has taken delivery of the ninth-gen Toyota Hilux worth Rs 31.99 lakh (ex-showroom).”
NDTV →
3
Indulge ExpressIndulge Express
“Around two decades back, Toyota introduced what it called the ‘Innovative International Multi-purpose Vehicle’ platform (IMV) to be used for the manufacture of vehicles like the Fortuner, Hilux and Innova, utilising a ladder chassis frame.”
Indulge Express →
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