Tim Cook says price increases unavoidable; reports preview iPhone 18 Pro specs with variable aperture camera, new A20 Pro chip, and 12GB RAM

Apple CEO Tim Cook confirmed that price increases for the upcoming iPhone 18 Pro are unavoidable due to rising component costs, particularly a $150 increase in memory chip components compared to the iPhone 17 Pro. The new model is expected to start at $1,299, which is $200 more than last year.^{1234567891011}

The iPhone 18 Pro will feature a variable aperture camera, allowing it to capture different amounts of light for various situations, enhancing photography capabilities. Additionally, it will be powered by the new A20 Pro chip and will include 12GB of RAM across all models, a significant upgrade from previous versions.

The display sizes will remain similar to last year, with the iPhone 18 and iPhone 18 Pro both at 6.3 inches and the iPhone 18 Pro Max at 6.9 inches. Apple is also focusing on improving display brightness, which is expected to exceed previous models. The color options for the iPhone 18 Pro will include silver, gray, light blue, and a new shade called 'dark cherry'.

Cook's remarks highlight the challenges Apple faces in maintaining competitive pricing while enhancing product features. The iPhone 18 Pro is set to be released in early September, with pre-orders likely opening on September 11.