- The Buccaneers posted a video on social media showing a tourist being flipped by a bison at Yellowstone, which quickly morphed into a Tez Johnson touchdown celebration.
- The post was deemed controversial due to its content.
- The video remained online overnight before being deleted.
- The Buccaneers deleted the video on Tuesday without providing any comment.
- The tourist, Carl Isom-McDaniel, who was flipped by the bison, is reported to have broken several bones and required surgery.
- Despite the backlash, the video was not taken down immediately, indicating mixed reviews on the team's decision to post it.
- The man who was flipped by the bison underwent surgery and is expected to recover.
The Tampa Bay Buccaneers faced backlash after posting a video that combined a viral clip of a man being gored by a bison with a football celebration. The video, shared to promote excitement for the upcoming season, was up overnight before being deleted the next day.
The clip featured Carl Isom-McDaniel, who was recently injured in Yellowstone National Park, where he was flipped by a bison. Reports indicate that he broke several bones and required surgery, raising ethical concerns about the Bucs' decision to use his misfortune for promotional purposes.7
Despite the mixed reviews, the team initially kept the post live until it was removed on Tuesday, with no explanation provided on their Twitter page. The incident highlights the fine line sports teams walk in their marketing strategies, especially when they intersect with real-life tragedies.8
As the Bucs prepare for the football season, the incident serves as a reminder of the potential consequences of social media content that may be perceived as insensitive or exploitative.
“The tourist who was flipped by a bison at Yellowstone, Carl Isom-McDaniel, suffered broken bones and required surgery but is expected to recover. The Buccaneers, who used the clip for a Tez Johnson touchdown celebration, offered no comment on why they deleted the video.”
NBC Sports
