- The Tata Avinya X was spotted testing with heavy camouflage, showcasing a coupe-like silhouette and LED lighting elements.
- Tata Motors confirmed the first Avinya vehicle will launch in India in 2027 and use the Freelander platform produced by CJLR.
- The Avinya X is based on the Chery-JLR Freelander platform, jointly developed by the two brands.
- Launch timeline: brand announcement by end of the year, Avinya X SUV by early 2027.
- The Avinya sub-brand will be positioned between Tata Motors and Jaguar-Land Rover, with the Avinya X as its first product.
- The powertrain features an 800V architecture and a 80-90 kWh battery pack.
- Design highlights include a connected LED lightbar, an estate-like silhouette, and frameless windows with pop-out handles.
- The Avinya X is expected to compete in the Rs 35-45 lakh segment in the next two years.
- The SUV was showcased at the Auto Expo 2025.
- Tata Motors switched the Avinya X platform from JLR's Electrified Modular Architecture (EMA) to the Freelander platform from the Chery-JLR (CJLR) ecosystem to reduce development costs and speed up launch.
- First Avinya models may come with battery packs in the 65 kWh to 80 kWh range, balancing range, performance and cost.
The Tata Avinya X, a premium electric SUV, has been spotted testing on Indian roads, marking a significant step towards its 2027 launch. This model is based on the Chery-JLR Freelander platform, a collaboration between Tata Motors and Jaguar-Land Rover, and will be the first product from the new Avinya sub-brand.124567
The Avinya X is expected to feature an 800 V architecture and a large battery pack ranging from 80-90 kWh, promising impressive performance and efficiency. The design includes a sloping roofline for a coupe-like appearance, along with LED headlamps and a connected lightbar, enhancing its premium aesthetic.8
Tata Motors aims to position this SUV in the Rs 35-45 lakh segment, with production slated to occur at the newly opened TMPV-JLR facility in Tamil Nadu. The Avinya brand announcement is expected by the end of the year, with the first models anticipated to feature battery packs in the 65 kWh to 80 kWh range.12
As the automotive industry shifts towards electrification, the Avinya X represents Tata's commitment to innovation and premium offerings in the electric vehicle market.
“Tata switched the Avinya X from JLR's EMA platform to the CJLR Freelander platform to reduce development costs and speed up the launch. The SUV, showcased at Auto Expo 2025, will feature an 800V architecture and is expected to be priced between ₹35-45 lakh in India.”
HT Auto
