Trade war escalates as Canada imposes retaliatory tariffs on 700 US imports
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Trade war escalates as Canada imposes retaliatory tariffs on 700 US imports
Vanessa HeimMarvin RyderDoug FordDonald TrumpMark CarneyBrenco

Tariff uncertainty drives B.C. customers to Texas as Vanessa Heim says 'we don't know whether we should be investing in equipment or battening down the hatches'; Canada slaps 50% counter-tariffs

Uncertainty over tariffs is pushing British Columbia businesses, like Brenco, to consider relocating to Texas, as CEO Vanessa Heim expresses frustration over rising costs and supply shortages. Canada has imposed 50% counter-tariffs, complicating investment decisions and threatening local jobs, according to industry experts.

CTV News+1 source26 August 2026 · 00:31 UTC
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Uncertainty is wreaking havoc on British Columbia's manufacturing sector, as companies like Brenco grapple with the implications of a 50% counter-tariff imposed by Canada. CEO Vanessa Heim stated, “We don’t know whether we should be investing in equipment or battening down the hatches.”3491011121617

The tariffs have led to significant supply shortages, with Heim noting that suppliers are leaving products on docks due to the prohibitive costs of importing materials. “Our suppliers will leave product on the docks because they can’t bring it into the country without a 50 per cent tariff,” she explained.

The impact is severe; one of Brenco’s largest customers shut down its Canadian operations last December after 40 years, resulting in the loss of about 60 jobs. This customer has since relocated to Texas, highlighting the trend of Canadian businesses considering moves south to avoid tariffs.

Business professor Marvin Ryder emphasized that this is precisely what U.S. President Donald Trump aims to achieve with his tariffs, stating, “Those nuts and bolts have gotten a lot more expensive.” He added, “Uncertainty is the enemy of everything,” as businesses hesitate to make long-term plans amid fluctuating costs.131415

Heim criticized recent federal measures, such as interest-free loans, for failing to address the unique needs of custom fabrication businesses. She advocates for policies that would enable Canadian manufacturers to compete globally, including lower taxes and better investment opportunities.

“We can deal with tariffs if we know they’re going to be six months from now,” she concluded, underscoring the need for stability in the market.

Key Insight
“Brenco's largest customer shut its Canadian operation after 40 years, laying off about 60 employees, and moved to Texas. Business professor Marvin Ryder says tariffs make Canadian products pricier, prompting U.S. buyers to cancel orders and use cheaper domestic suppliers.”
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CuriousCats studied:
1
CTV News
“For the management of a Metro Vancouver metal fabrication company, there have been sleepless nights over the last year and a half, along with rising costs and constant uncertainty.”
CTV News →
2
The Globe and MailThe Globe and Mail
“A read of the from air conditioners to sewing needles that will now be subject to Canadian counter-tariffs should only lead to one conclusion: This whole thing is stupid.”
The Globe and Mail →
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