- GTA 6 pre-orders went live in late June, marking the beginning of a highly anticipated sales period.
- Newzoo data indicated that GTA 6 generated around $180 million in digital pre-orders during its first week.
- Take-Two CEO Strauss Zelnick stated the company could have priced GTA 6 higher due to the hype surrounding the game.
- Take-Two has reaffirmed the November 19 release date for GTA 6, describing the start of pre-orders as exceptional.
- Rockstar announced a trailer titled 'Grand Theft Auto VI: An Extended Look' premiering on Netflix on August 27.
- Zelnick expressed that the company's projected net bookings reflect a high degree of confidence in the upcoming release.
- Zelnick noted that global excitement for the launch continues to build, contributing to the game's exceptional pre-order start.
- The game is projected to achieve record sales of $3.3 billion to $5.2 billion by the end of its launch week.
Take-Two Interactive has reported an exceptional start to pre-orders for Grand Theft Auto 6, which launched on June 19, 2026. CEO Strauss Zelnick stated that the company could have set higher prices due to the game's immense hype, with the Standard Edition priced at £5,999 and the Ultimate Edition at £7,499.347
Zelnick emphasized the company's focus on delivering value, saying, "our focus is on delivering way...more value than what we charge for something." The game is projected to generate between $3.3 billion and $5.2 billion in global sales by the end of its launch week, according to market research firm Newzoo, which noted that GTA 6's pre-order campaign generated around $180 million in its first week across major markets including the US, UK, France, Italy, Germany, and Spain.2
Zelnick expressed confidence in the game's release, stating, "We expect to sustain this new level of scale and generate strong cash flows for the next several years." The upcoming launch is expected to mark a new era of growth for Take-Two, as they capitalize on their established franchises and robust development pipeline. The trailer for GTA 6 is set to premiere on Netflix on August 27, with a subsequent release on YouTube six hours later.5
“Newzoo data shows GTA 6 generated around $180 million in digital pre-orders across six countries in its first week, on pace for record $3.3–5.2 billion in launch-week sales. A new trailer premieres on Netflix on August 27, with the game launching on PS5 and Xbox Series S/X on November 19.”
Inshorts
