Take-Two CEO defends digital-only GTA 6, equates physical discs to vinyl; says streaming mode is 'three years' away
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Take-Two CEO defends digital-only GTA 6, equates physical discs to vinyl; says streaming mode is 'three years' away

Take-Two CEO Strauss Zelnick defended the decision to release GTA 6 digitally only, likening physical discs to vinyl records. He stated that the gaming industry is moving towards digital distribution, with streaming expected to become commercially viable in three years, enhancing accessibility for consumers.

IGN India IGN India+2 sources7 August 2026 · 21:54 UTC
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Take-Two CEO Strauss Zelnick has defended the company's choice to release GTA 6 exclusively in digital format, arguing that physical discs are becoming obsolete. He stated, “Our business is well over 90% digitally distributed,” emphasizing the convenience of digital downloads over physical copies.15

During a recent Q&A following Take-Two's Q1 2027 financial report, Zelnick remarked that “discs just don’t really make sense for the consumer”, especially for major titles like GTA 6. He noted that most players are already online, making digital access more practical. “You can’t play new video games without being online,” he added, downplaying concerns about the absence of a disc version.

Zelnick also discussed the future of gaming, predicting that “commercial streaming” will be viable within three years, which he believes will significantly expand the gaming audience. He stated, “That doesn’t mean we’re going to 10x our revenue, but we do think it creates great opportunity for titles that are broadly desirable.” This shift towards streaming could potentially increase the install base of games by tenfold, according to Zelnick.37

Despite the digital-only approach, Zelnick reassured stakeholders that Take-Two remains committed to innovation, hinting at future developments in gaming technology. He concluded, “We’re not concerned about selling to a smaller audience.” GTA 6 is set to launch on November 19, 2023, and is anticipated to be the biggest entertainment release ever, following the success of its predecessor, which sold 230 million copies worldwide.4

Key Insight
“Zelnick says the company's business is 'well over 90% digitally distributed' and that 'everyone is online,' so discs don't make sense. He also dismissed a labour dispute with ex-Rockstar employees, noting the case is going to tribunal in the UK.”
CuriousCats studied:
1
IGN IndiaIGN India
“Strauss Zelnick, boss of Rockstar parent company Take-Two, has defended the company’s decision not to release GTA 6 on a physical disc, insisting when it comes to big games, discs “don’t really make sense for the consumer.””
IGN India →
2
Eurogamer.netEurogamer.net
“"With the advent of streaming - which we really do believe is around the corner in terms of having something that's low latency, and really works well for consumers - machines that weren't game machines before will become game machines," Zeldnick said during Take-Two's quarterly earnings call this morning (thanks, ).”
Eurogamer.net →
3
The Game BusinessThe Game Business
“Take-Two CEO Strauss Zelnick says he’s “not in the least” concerned that a row with ex-Rockstar employees could negatively impact the launch of GTA 6. He also shrugged off online debates round the company’s decision not to have a physical disc version of GTA 6 when it launches on November 19.”
The Game Business →
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