- Grand Theft Auto VI: An Extended Look will stream on Netflix on August 27 at 12pm Pacific / 3pm Eastern / 8pm UK, six hours before it goes live on YouTube at 6pm Pacific / 9pm Eastern on August 27, or 2am UK on August 28.
- Take-Two CEO Strauss Zelnick told IGN that Rockstar felt a Netflix release would be a great way to show off the extended trailer, without going into specifics on the deal between the streamer and Rockstar.
- Zelnick said the trailer will be available on Rockstar's YouTube channel six hours later and ultimately on many other outlets, calling it an example of Rockstar trying new things and marketing the title.
- Zelnick praised Netflix, saying, 'If you're not a Netflix subscriber, you definitely should be one,' and hinted that the trailer is coming soon enough for viewers to arrive at their own conclusion.
- Netflix has hundreds of millions of subscribers, providing a huge audience that may not even know GTA 6 is coming out, who will be exposed to the game through the streaming platform.
- The Netflix reveal suggests Grand Theft Auto VI: An Extended Look will sit naturally within Netflix itself 'a major live event of sorts, but a familiar one for the streamer's vast audience.
- A big question is whether Netflix will crash as the world logs on for the GTA 6 reveal event on August 27.
Take-Two Interactive CEO Strauss Zelnick revealed that 'Grand Theft Auto VI: An Extended Look' will stream on Netflix on August 27 at 12pm Pacific, six hours before its YouTube release. This strategy aims to leverage Netflix's vast subscriber base, potentially exposing millions to the highly anticipated game.14567
Zelnick stated, “I think Rockstar felt that a Netflix release would be a great way to show off the extended trailer,” highlighting the innovative marketing approach. He added, “If you're not a Netflix subscriber, you definitely should be one.” The event is expected to attract significant attention, with Zelnick noting, “Six hours later it will be available on Rockstar's YouTube channel and I think ultimately on many other outlets.”23
The collaboration with Netflix suggests a major live event that aligns with the platform's familiar format, potentially leading to a surge in viewership. As Zelnick pointed out, “Netflix has hundreds of millions of subscribers, so there is a huge audience made up of people who may not even know GTA 6 is coming out.” The anticipation raises questions about the platform's capacity to handle the influx of viewers during the reveal.
Overall, this partnership marks a significant shift in how Rockstar Games approaches marketing for its flagship franchise, aiming to reach a broader audience through innovative channels.
“The extended trailer will stream on Netflix on August 27 at 12pm Pacific, six hours before it hits Rockstar's YouTube channel. Zelnick hinted the reveal is 'coming soon enough' and noted Netflix's hundreds of millions of subscribers could expose the game to a huge audience.”
