- Sydney Sweeney posed in a mint green scoop neck bra and matching underwear from her Syrn brand's new 'Small Town Girl' collection, captioning her post, 'Are you a small town girl?'
- In her latest Instagram post, Sweeney showcased her matching skin-tight briefs that peeked out from her baby pink pinstripe pajama pants.
- This launch is part of a series of promotional posts for her brand, as Sweeney has been promoting the new launch for the last week.
- Earlier this week, Sweeney freed the nipple in a moody video promoting her brand, showcasing a sheer white lace bodysuit.
- Sweeney has been actively sharing up-close photos of her modeling various bras from her Syrn line, including a gray scoop-neck bralette.
- The Small Town Girl collection officially launched on Thursday, featuring a mix of bralettes and underwear.
Sydney Sweeney launched her latest lingerie collection, Small Town Girl, on July 16, showcasing a mint green scoop neck bra and matching underwear. The actress, known for her role in *Euphoria*, shared the promotional images with her 25.9 million Instagram followers, asking, “Are you a small town girl?”1231213
The collection features a variety of pieces, including three pajama items and five bralettes and underwear options. Sweeney's brand, Syrn, aims to empower women by offering intimates in up to 44 sizes across categories like Seductress, Romantic, Playful, and Comfy. She stated, “SYRN is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day.”
In her Instagram post, Sweeney posed in the Mint for You First Base Scoop Bralette and Back for More Boyshort, layered with pink pajama pants. Fans responded enthusiastically, flooding the comments with heart and fire emojis. One fan exclaimed, “SYRN QUEEN IS BAAAACK.”
Sweeney's brand has gained traction since its inception, with previous launches selling out quickly. She emphasized the importance of designing for diverse body types, recalling her own struggles with finding well-fitting lingerie. “B---- and bodies are like fingerprints; everyone’s are different, and I wanted to design for that,” she said. The Small Town Girl collection is part of her vision to create a lingerie line that resonates with women, offering a sense of empowerment and individuality.
“The Small Town Girl capsule includes three pajama pieces and five bralettes and underwear in sizes up to 44, part of Syrn's Playful category. Sweeney, who launched Syrn in January after personal struggles, has described the brand as 'confidence without pressure,' while fans reacted with heart eyes and fire emojis.”
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