- Swiggy has unveiled Switch, a new retail proposition designed to reposition Instamart from a convenience-led platform into a destination for exclusive shopping.
- The initiative will combine exclusive brand partnerships, special pricing, and exclusive stock keeping units (SKUs) across food and non-food categories, while strengthening Swiggy's private label portfolio.
- Swiggy plans to collaborate with brands to launch products available exclusively on Instamart, while continuing to expand its in-house labels including No!ce and Nectr.
- According to Swiggy, No!ce has evolved beyond a private label and is now positioned as a broader retail platform offering quality products at accessible prices.
- Swiggy estimates that its most frequent users spend only 15% to 20% of their overall shopping wallet on the platform, while occasional customers contribute less than 5%.
- Instamart now serves more than 1.4 crore monthly transacting users across over 130 cities through a network of more than 1,200 dark stores; more than 45% of its dark store network is contribution-margin positive, and five of its seven largest markets, including Bengaluru, have turned profitable.
Swiggy's new retail initiative, "Switch," aims to reposition Instamart as a premier shopping destination. The strategy includes exclusive brand partnerships and special pricing, enhancing its portfolio of private labels like No!ce and Nectr.12345
The company reports that its most frequent users currently spend only 15% to 20% of their shopping wallet on Instamart, while occasional customers contribute less than 5%.6
To address this, Swiggy plans to launch products exclusively available on Instamart, aiming to deepen customer engagement.
Swiggy has set an ambitious target of crossing ₹1.5 lakh crore in gross order value (GOV) by FY31, a significant increase from the ₹28,000 crore recorded in FY26. In the first quarter of FY27, Instamart achieved a gross order value of ₹7,907 crore, reflecting a 40% year-on-year increase.
Currently, Instamart serves over 1.4 crore monthly transacting users across more than 130 cities through a network of over 1,200 dark stores, with more than 45% of its dark store network already contribution-margin positive. Notably, five of its seven largest markets, including Bengaluru, have turned profitable.78
“Instamart now serves over 1.4 crore monthly transacting users across 130+ cities via 1,200+ dark stores, with 45% of its dark store network contribution-margin positive. Swiggy estimates frequent users spend only 15-20% of their shopping wallet on the platform, highlighting the growth opportunity.”
