Sting Energy to supercharge fan experiences at 21 Formula 1 races in 2025

Sting Energy, PepsiCo's electrifying energy drink, has officially become the Official Energy Drink Partner of Formula 1 for the 2025 season, aiming to supercharge fan experiences at 21 races worldwide.

The partnership will bring immersive brand experiences, co-branded products, on-pack promotions, and digital storytelling to the fast-paced world of F1, enhancing engagement for fans.

"Sometimes the most powerful brand moments aren’t manufactured – they’re discovered," said Vandita Pandey, VP Marketing at PepsiCo, International Beverages, Energy.

A unique highlight of the collaboration was revealed by world-renowned DJ and producer Armin van Buuren, who posted a video on May 23, 2025, unveiling the surprising discovery of the sound "Stinggg" echoing through the roar of an F1 engine.

Jenson Button, 2009 F1 World Champion, expressed his amazement: "I’ve spent my entire life around Formula 1... But, when Armin played that engine clip and pointed out what he heard, I was genuinely surprised."

This partnership marks a significant step for Sting Energy as it integrates deeply into the Formula 1 ecosystem, promising fans an electrified and immersive experience throughout the racing season.

The collaboration is expected to energize the fan base with innovative marketing and experiential activations across the 21 races in 2025, blending the thrill of racing with the dynamic energy of Sting.

Sting Energy, PepsiCo's electrifying energy drink, becomes the Official Energy Drink Partner of Formula 1 in 2025, enhancing fan experiences at 21 races with immersive events, co-branded products, and digital storytelling. F1 champion Jenson Button and DJ Armin van Buuren highlight the unique connection between Sting and F1 engine sounds.