- Operation Bluebird has launched Twitter.now, a platform designed to mimic the original Twitter's look and feel, aiming to revive the Twitter brand without Elon Musk.
- X Corp has filed a lawsuit against Operation Bluebird, claiming that Twitter never left and is exclusively owned by them.
- Twitter.now has launched with no free tier, requiring users to pay either $20 for a 'Founder' pass or $40 for a 'Fighter' tier.
- Twitter.now features an AI system called VERA, which assesses posts and generates trust signals for content.
- Elon Musk retired the Twitter name in favor of X three years ago, leading to a significant rebranding of the platform.
- Operation Bluebird argues that X abandoned its claim to the Twitter and Tweet trademarks when it rebranded, leaving the names open for use.
- X claims that over 4 million users access the renamed site via the Twitter.com domain daily.
- Meta’s Threads and Bluesky are already competing for the audience that X has lost since 2023.
Operation Bluebird has launched Twitter.now, a new platform designed to evoke the original Twitter experience, emphasizing user control over content visibility. Co-founder Stephen Coates stated, "We are building a different service, with trust signals that provide context for what users see... freedom of speech, not freedom of reach."13457
The platform operates on a paid model, requiring users to purchase either a $20 "Founder" pass or a $40 "Fighter" tier, with fees funding both development and legal battles against X Corp. Coates explained, "Yes, you can say offensive things, but then your content is going to get rated down. So if you’re a jerk, your reach will drop."2
Despite the launch, X Corp is contesting the use of the Twitter name, claiming it still owns the brand. The company argues that Operation Bluebird cannot revive Twitter, as it has not abandoned its trademarks. Currently, X reports over 4 million users accessing the site daily via the Twitter.com domain. The legal battle continues as both sides prepare for court, with Operation Bluebird asserting that X has effectively relinquished its claim to the Twitter brand by rebranding to X.8
The platform's unique feature is an AI system called VERA, which assesses posts and generates trust signals, allowing users to customize their content visibility through a Trust Dial setting. This approach aims to rebuild the identity that X abandoned, rather than competing directly with it.
“Twitter.now has no free tier, requiring a $20 'Founder' or $40 'Fighter' pass to fund development and the trademark case. The platform's AI system, VERA, runs on Google's Gemini models to generate trust signals, a departure from X's moderation approach.”
