Sony Interactive Entertainment has initiated a marketing campaign directing PS4 players of
Grand Theft Auto V to upgrade to the
PlayStation 5 in order to prepare for the highly anticipated release of
Grand Theft Auto VI, scheduled for
November 19, 2026.
Various emails, tailored for top GTA V players, emphasize this upgrade. The content reads,
“Get a PlayStation 5 today to be ready for when Grand Theft Auto VI launches on November 19, 2026.”Fans, actively engaging on social media, treat these emails as confirmation that GTA VI will be a significant feature in upcoming press releases. Notably, social media users report receiving these targeted marketing communications, further indicating a focused strategy from Sony.
According to sources, Sony has been collaborating with Rockstar Games since the second trailer for GTA VI was unveiled in
May 2025, cementing their ties for the game’s promotional efforts. The emphasis on console exclusivity has been a point of interest, with reports indicating that the marketing strategy is also influenced by Take-Two Interactive CEO
Strauss Zelnick’s statements concerning their partnership with Sony. As the game’s release date approaches, a noticeable push from Sony aims to sway undecided players to upgrade their consoles, reinforcing their partnership with Rockstar in the lead-up to this gaming milestone.
By May 19, it will be exactly six months until Grand Theft Auto VI becomes available, further intensifying the urgency in Sony's communications.
Sources: 
Sony is urging PlayStation 4 players of Grand Theft Auto V to upgrade to a PlayStation 5 in anticipation of the upcoming Grand Theft Auto VI launch on November 19, 2026, sending targeted marketing emails to users who have wishlisted the game.
