- Now Playing is a new feature on Snap Map that allows users to share their Spotify listening activity with friends in real time.
- The feature integrates Spotify with Snap Map, enabling users to link their accounts and control who can view their listening activity.
- 450 million people use Snap Map each month, highlighting its popularity.
- The integration comes as music discovery and sharing has become more popular across social media.
- Snap Map was launched in 2017 to allow users to see their friends’ locations and browse public Snaps.
Snapchat's new 'Now Playing' feature on Snap Map allows users to share their Spotify listening activity in real time, enhancing social interaction through music. Users can link their Spotify accounts and control who sees their listening status, with options for friends, select friends, or no one.12
Manny Adler, Snapchat's Head of Music, stated, “Music is one of the most personal ways people express themselves, and it becomes even more meaningful when it brings friends closer.” The feature is currently available in regions where both Spotify and Snapchat operate, with Canada set to receive it soon.
To activate 'Now Playing', users can link their Spotify accounts via various entry points on the app. Sharing remains active as long as the user opens Snapchat within 24 hours; otherwise, it pauses until the app is reopened. This integration reflects the growing trend of music discovery and sharing on social media, with Snapchat indicating that Spotify is just the beginning of their music-related features.4
Snap Map, launched in 2017, now boasts 450 million monthly users and has evolved from merely showing friends' locations to including local activities and hotspots, making it a dynamic platform for social engagement.35
“Snapchat's 'Now Playing' feature enables users to link their Spotify accounts and control who can view their listening activity, enhancing music discovery among friends. With over 450 million monthly users on Snap Map, the integration aims to deepen social connections through shared music experiences.”
