Shein files for Hong Kong IPO after profit drops despite revenue growth; Shein reveals key financials ahead of the IPO
China Securities Regulatory CommissionShein

Shein files for Hong Kong IPO after profit drops despite revenue growth; Shein reveals key financials ahead of the IPO

Shein has filed for an IPO in Hong Kong, revealing a revenue increase to $41.8 billion in 2025, up 8% from the previous year, despite a significant profit drop of 38.7% to $2.064 billion. The listing is expected in late August or early September.

CNBC CNBC+3 sources26 July 2026 · 14:40 UTC
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Shein, the fast-fashion e-commerce giant, is set to make its long-anticipated debut on the Hong Kong stock market after receiving approval from the China Securities Regulatory Commission on July 10.4

The company’s draft prospectus indicates a revenue increase to $41.8 billion in 2025, up from $38.7 billion in 2024 and $32.1 billion in 2023, reflecting ongoing sales growth despite a challenging consumer environment.

However, Shein's net income has sharply declined by 38.7% to $2.064 billion in 2025, down from $3.365 billion in 2024.5

This stark contrast between revenue growth and profit decline highlights the pressures facing the retail sector, particularly among lower- to middle-income shoppers.

The IPO, expected in late August or early September, will be a significant test of investor appetite for large consumer listings, especially as many brands have postponed their offerings due to weak market conditions.

Shein's filing lays the groundwork for investor roadshows and official bookbuilding, marking a pivotal moment for the company as it seeks to capitalize on its growth trajectory while navigating a complex economic landscape.

Key Insight
“Shein's net income fell 38.7% to $2.064 billion in 2025, while revenue grew 8% to $41.8 billion. The China Securities Regulatory Commission approved the Hong Kong listing on July 10, reviving plans after the retailer failed to list in New York and London.”
CuriousCats studied:
1
CNBCCNBC
“Fast-fashion ecommerce platform Shein recorded net income of $2.064 billion last ⁠year, a draft company prospectus published by ​Hong Kong's ​stock exchange ​on Sunday showed, ahead of a long-awaited IPO expected in late August or ⁠early ‌September.”
CNBC →
2
Investing.com
“Fast-fashion e-commerce giant Shein has taken a major step toward its long-awaited Hong Kong stock market debut after publishing its draft prospectus, paving the way for investor roadshows and bookbuilding ahead of an initial public offering expected in late August or early September.”
Investing.com →
3
ReutersReuters
“Shein recorded net income of $2.064 billion last ​year, a draft company prospectus published ‌by Hong Kong's stock exchange on Sunday showed, ahead of a long-awaited expected in late ​August or early September.”
Reuters →
4
Seeking AlphaSeeking Alpha
“Fast-fashion retailer Shein ( ) reported a sharp decline in annual profit despite continued revenue growth as it moves closer to a long-awaited initial public offering in Hong Kong.”
Seeking Alpha →
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