- Samsung has decided to produce 1 million additional Galaxy Z Fold 8 units, ordering extra parts from suppliers today according to .
- The Galaxy Z Fold 8 series recorded 1.44 million pre-orders between July 28 and August 3, the highest in Samsung smartphone history.
- Samsung's original production plan was 2.8 million units, already the largest allocation in the Z Fold 8 series lineup.
- The additional 1 million units brings the Z Fold 8’s total to approximately 3.8 million units.
- Apple is launching its own 4:3 aspect ratio foldable in September.
- The 1.44 million pre-orders represent a 38.5% increase over the Z Fold 7 series, which also broke its own sales records.
- Samsung's Galaxy Z Fold 8 is priced at $1,899, which is $100 cheaper than the launch price of the Galaxy Z Fold 7.
- Samsung aims to steal away potential Apple customers with its aggressive marketing strategies ahead of the iPhone Fold launch.
Samsung has announced an increase in production of the Galaxy Z Fold 8 by 1 million units, following a record-breaking 1.44 million pre-orders from July 28 to August 3. This figure marks the highest pre-order total in Samsung smartphone history, with estimates suggesting that 70% of these pre-orders were for the Z Fold 8 alone.2467
The original production plan for the Z Fold 8 was set at 2.8 million units, already the largest allocation in the Z Fold series. With the additional units, the total production now stands at approximately 3.8 million. This model is expected to account for over 60% of Samsung's entire foldable output this year, reflecting a 38.5% increase over the previous Z Fold 7 series, which also set sales records.3
The surge in demand comes as Apple prepares to launch its own foldable device in September, intensifying competition in the foldable smartphone market. The Galaxy Z Fold 8 Ultra, which features a midsize tablet design, is particularly appealing to consumers looking for portability without sacrificing functionality. Samsung's strategy appears to be paying off, as the Z Fold 8 series continues to attract significant consumer interest.
As the foldable market evolves, Samsung's proactive approach in increasing production may set the stage for a competitive landscape, especially with Apple's entry into the foldable segment.
“The Z Fold 8 alone will account for over 60% of Samsung's foldable output this year, with the Ultra planned at 2 million and Flip 8 at 1.5 million. This demand validates Samsung's design and signals strong market appetite for foldables, which Apple's September launch could also benefit from.”
Forbes
