- Samsung is projected to maintain its leadership in the foldable smartphone market in 2026, with a projected 32% share.
- Apple is projected to capture a 25% share of the foldable smartphone market this year, following the launch of its first iPhone Fold.
- Huawei is expected to remain a strong player in the global foldable race, with a projected 24% market share in 2026.
- The global foldable smartphone shipments are expected to grow 21% year-over-year in 2026, according to Counterpoint Research.
- The market is projected to continue to expand from 2025, supported by continued demand for premium book-type devices and stronger product competition among leading smartphone vendors.
- Liz Lee, Associate Director at Counterpoint Research, stated that 2026 will mark a new phase for the foldable smartphone market, with Apple’s entry expected to lift overall consumer awareness.
Samsung is projected to maintain its leadership in the foldable smartphone market with a 32% share in 2026, according to Counterpoint Research.1
Apple is expected to capture 25% of the market, while Huawei is anticipated to hold 24%. Despite a potential slip from 30% to 24%, Huawei remains a strong player, particularly in China, and is expected to rank among the top three global foldable phone manufacturers.23
Motorola and HONOR are projected to hold 8% and 3% market shares, respectively.
The global foldable smartphone market is expected to grow by 21% year-over-year in 2026, driven by increasing demand for premium book-type devices and competition among leading smartphone vendors.5
Liz Lee, Associate Director at Counterpoint Research, noted that “2026 will mark a new phase for the foldable smartphone market”, highlighting that Apple’s entry will enhance consumer awareness and set new benchmarks for premium foldables. However, she emphasized that “Samsung still has a clear advantage in product maturity, channel reach and foldable user experience”. The anticipated launch of Samsung's Galaxy Z8 series, including the Galaxy Z8 Flip and Galaxy Z8 Fold, is expected to further solidify its position in the market.6
The report indicates that a wider book-type design could become increasingly relevant as AI features evolve, enhancing user experience by providing more screen space for multitasking and productivity.
“Global foldable shipments are forecast to grow 21% YoY in 2026, with Samsung leading at 32% share. Counterpoint's Liz Lee said Samsung's product maturity and channel reach give it an advantage, while Apple's entry lifts competition.”
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