- Samsung has announced the Galaxy Z Fold8 with a new form factor, aiming to compete with Apple's inaugural folding iPhone.
- The mid-tier Fold 8 features a shorter and wider style that is ideal for watching video, reading books, and gaming.
- Samsung's new devices will be available for pre-order starting in late July, with shipments beginning on August 7, ahead of Apple's expected September unveiling of a similar design.
- The foldable phone trend is about to receive a huge US marketing push from both Samsung and Apple.
Samsung has officially launched the Galaxy Z Fold 8, a foldable phone that aims to rival Apple's upcoming model. The Z Fold 8, priced at US$1,900, features a new design that is shorter and wider, making it more suitable for watching videos, reading, and gaming.
This launch is part of a broader strategy by Samsung, which now offers three foldable models: the Galaxy Z Flip 8 at US$1,200, the Z Fold 8, and the Z Fold 8 Ultra at US$2,100. The company has revamped its foldable lineup to focus on entertainment, positioning itself ahead of Apple, which is expected to unveil its own foldable phone in September.
By launching the Z Fold 8 in late July, Samsung is getting a head start in the market, as the competition between the two tech giants intensifies. All new Samsung devices are available for pre-order, with shipments set to begin on August 7. This strategic timing is crucial as both companies gear up for a significant marketing push in the US.45
As the foldable phone market evolves, Samsung's latest offerings reflect a commitment to innovation and consumer preferences, particularly in the realm of multimedia consumption.
“The mid-tier Fold 8 features a shorter, wider design optimized for video, reading, and gaming. Samsung ships it on August 7, ahead of Apple's expected September unveiling of a similar passport-style foldable, and both companies are planning a huge US marketing push.”
South China Morning Post
