- Samsung launched the Galaxy Z Fold 8 series on July 22, 2026, featuring three models: the Galaxy Z Fold 8, Z Fold 8 Ultra, and Z Flip 8.
- The Galaxy Z Fold 8 features a 7.6-inch main display with a 4:3 aspect ratio when unfolded, measuring 4.5mm in thickness and weighing 201g, making it the lightest and thinnest in the series' history.
- Samsung's Galaxy Z Fold 8 Ultra is expected to reach the 3 million won (approximately $2,050) range, featuring high specifications including a Snapdragon 8 Elite 5th Gen for Galaxy processor.
- Apple's first foldable iPhone faces production schedule adjustments, with Foxconn continuously adjusting plans, leading to speculation of limited initial quantities.
- At SoftBank World 2026, held on July 14, Samsung and Apple set up booths side by side, targeting enterprise customers ahead of a looming showdown in the ultra-premium foldable phone segment.
- Apple's entry into the foldable phone market is projected to establish a 'Big Three' alongside Samsung Electronics and Huawei, intensifying competition.
- Samsung has been making foldables for many years, giving it a significant advantage in optimizing the foldable experience for multitasking, while Apple faces challenges as a newcomer.
- Apple's first foldable is rumored to feature an ultra-slim in-folding display, measuring just over 4mm thick when unfolded, with a 7.8-inch internal screen and a 5.5-inch cover screen.
Samsung's Galaxy Z Fold 8 has officially launched, boasting features that may challenge Apple's forthcoming foldable phone. Priced at $2,050, the Z Fold 8 includes innovative tools like 'My Fan Cam' for AI-driven video editing and six months of free access to Google AI Pro.12357
The device measures 4.5mm thick when unfolded and weighs just 201 grams, making it the lightest and thinnest in its series. Samsung's new Flex Titanium technology enhances durability, creating nearly invisible creases and robust hinges. This positions the Z Fold 8 as a formidable competitor in the foldable market, especially as Apple prepares to enter the fray.

Samsung's experience in foldable technology gives it an edge, as the company has spent years refining its devices. In contrast, Apple's first foldable is reportedly facing production challenges, with high-quality standards potentially limiting its initial release. Market analysts predict that Apple's entry will create a 'Big Three' alongside Samsung and Huawei, intensifying competition.68
As TM Roh, President of Samsung's MX Business, stated, 'The fiercer the competition, the more we will lead the global foldable market by setting new standards one step ahead.' The upcoming clash between Samsung and Apple is set to redefine the foldable landscape.
“Apple's first foldable iPhone faces mass production schedule adjustments, with Foxconn continuously adjusting plans and speculation of limited initial quantities. Meanwhile, at SoftBank World 2026, Samsung and Apple set up booths side by side in an unusual joint appearance targeting enterprise customers ahead of the foldable showdown.”
