Rosberg warns: Alpine’s future at risk amid economic turmoil and fading race wins

Nico Rosberg draws on Mercedes' near-exit experience to highlight Alpine's critical struggles in F1, emphasizing how economic headwinds and poor performance threaten the team's brand and survival. This report delves into the precarious position of factory teams facing both competitive and financial pressures.

Sources:
grandprix247
Updated 6h ago
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Sources: grandprix247
Nico Rosberg, 2016 Formula 1 World Champion, has issued a stark warning about Alpine's future amid ongoing economic challenges and poor race performance.

Rosberg, who experienced Mercedes' early struggles firsthand, noted the dangers of instability within a racing team. "When I was at Mercedes and we were driving around last place, they were almost going to pull the plug every weekend because they’re paying a lot of money and it’s anti-marketing," he said.

He emphasized that Alpine’s current situation is damaging its brand, stating, "It’s marketing that is damaging the brand of Alpine and Renault if you’re just driving around in last place."

In Formula 1, factory teams are expected to win races and strengthen their brand image. However, Alpine is currently failing on both fronts, struggling to secure race wins and maintain brand prestige.

Adding to the team's woes, Rosberg highlighted the broader economic turmoil affecting the automotive industry, which is seeing plummeting sales worldwide. "Also, in the face of the challenging environment for the automotive industry, where sales are plummeting," he warned, "the future of Alpine is even more precarious."

Rosberg’s insights underscore the critical crossroads Alpine faces, where poor performance on the track combined with economic headwinds could threaten the team’s viability and brand strength in the competitive world of Formula 1.
Sources: grandprix247
Former F1 champion Nico Rosberg warns Alpine's future is at risk amid economic turmoil and poor race results. He highlights that consistent last-place finishes damage the brand and recalls Mercedes' early struggles, emphasizing the precarious situation as automotive sales decline globally.
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Key Facts
  • Nico Rosberg, who experienced Mercedes' early struggles when the team was running at the back, warned that such instability kills teams.grandprix247
  • Mercedes nearly exited F1 during its difficult period as it was paying a lot of money and the situation was anti-marketing, according to Rosberg.
  • Rosberg compared Alpine's current struggles to Mercedes' past difficulties, highlighting that driving around in last place damages Alpine and Renault's brand.
  • Alpine is failing to win races and build brand strength, which are crucial for factory teams in Formula 1.grandprix247
  • Rosberg warned that the ongoing economic challenges and plummeting automotive sales make Alpine's future even more precarious.grandprix247
When I was at Mercedes and we were driving around last place, they were almost going to pull the plug every weekend because theyre paying a lot of money and its anti-marketing,
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