- Roku's new home screen was first announced on May 27 and began rolling out to users on July 7.
- During a February 2026 earnings call, CEO Anthony Wood stated that the new home screen was designed to boost monetization by increasing subscription signups and ad-supported viewing.
- Users have expressed significant dissatisfaction with the new design, citing an increase in ads and bugs.
- Complaints include losing settings on the home screen and an inability to change the position of apps.
- Many users are requesting the return of the old home screen, expressing confusion over the changes.
- The new home screen features a Top Picks For You section, an AI-powered Quick Access row, and a marquee ad spot that appears when the device powers on.
- User feedback on social media has been overwhelmingly negative, with many expressing their frustration and disappointment.
- Users have reported that the software has become laggy, further contributing to their dissatisfaction.
Roku's home screen redesign, which began rolling out on July 7, has drawn significant user criticism for its ad-heavy layout and new bugs. The update introduces a "Top Picks For You" section and a prominent ad spot that appears upon device startup, frustrating many users who preferred the previous interface.5610
Users have taken to social media to voice their discontent, with one stating, “I hated it; however, I figured that after a few days I’d get used to it. Nope. I still hate the new design.” Another user lamented, “It’s dogshit and clearly they ripped out custom setup to try and force more ads on you.” Many are demanding the option to revert to the old interface, expressing confusion over the need for change.
CEO Anthony Wood has indicated that the redesign aims to enhance monetization by increasing subscription signups and ad-supported viewing. However, users report that the software has become laggier, with one commenting, “All I see is more ads – while the Software/OS keeps getting more laggy as hell!!” The backlash highlights a growing tension between user experience and corporate monetization strategies, as Roku navigates its path forward in the competitive streaming market.2
“Users are expressing frustration over the new design, with many demanding the return of the old interface. Complaints include increased ads, loss of app customization, and performance issues, with one user stating, 'All I see is more ads – while the Software/OS keeps getting more laggy as hell!!'”
Kotaku
