- Peripheral announced $8.7 million in new seed funding on August 17, 2026, co-led by Inovia Capital and Deloitte Ventures, bringing total funding to $12.5 million.
- Peripheral was founded in 2024 by Kelvin Cui and Mustafa Khan.
- In May 2025, Peripheral secured an initial $3.6 million seed round.
- The funding will be used to expand its engineering team and accelerate deployments with sports leagues and stadiums.
- Peripheral is developing a large reconstruction model capable of turning two-dimensional images into three-dimensional video for live sports and coaching.
- Earlier this year, Peripheral announced a partnership with the Quantum Sports and Learning Association to build North America's first biomechanics basketball shooting lab.
- Kelvin Cui, co-founder and CEO, stated that Deloitte Ventures provides deep visibility into the future of sports media, while Inovia has a track record of building category-defining companies.
Peripheral, founded in 2024 by Kelvin Cui and Mustafa Khan, has secured $8.7 million in seed funding, co-led by Inovia Capital and Deloitte Ventures, to enhance its spatial intelligence technology for live sports.127
The funding increases the startup's total to $12.5 million, which includes a previous $3.6 million seed round from May 2025.3
"The demand for immersive, interactive sports experiences is accelerating, and the infrastructure to deliver them at scale doesn't yet exist. That's the problem Peripheral is solving," said Cui.
The company aims to expand its engineering team and accelerate deployments with sports leagues and stadiums, leveraging its technology to create high-quality immersive content.4
Deloitte Ventures' Jon Wolkin noted, "At Deloitte Canada, we see growing momentum toward more immersive sports experiences, and Peripheral is helping advance that shift."
Peripheral's technology includes a large reconstruction model (LRM) that transforms 2D images into 3D video for live sports and coaching.5
Additionally, the startup has partnered with the Quantum Sports and Learning Association to establish North America's first biomechanics basketball shooting lab.6
The company plans to launch its first consumer-facing product, a browser-based replay system, later this year.
"Every time you meet Kelvin and Mustafa, you leave thinking about what sports will look like in ten years," said Inovia Partner Karamdeep Nijjar.
“The funding will enable Peripheral to expand its engineering team and accelerate deployments with sports leagues and stadiums. Co-founder Kelvin Cui emphasized the growing demand for immersive sports experiences, stating that Deloitte Ventures provides crucial insights into the future of sports media.”
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