- Obsession has so far made over $165m in the US alone.
- This past week, as it approached the one-month mark in theaters, Obsession was averaging over $4m on its weekdays.
- Obsession is a $750,000 relationship horror about a cursed wish, energizing Gen Z audiences and creating a rare cultural conversation.
- Obsession has shown astonishing weekday box office strength, which includes the virtually unheard-of trajectory of increasing grosses on its second and third weekends.
- The 300-seat auditorium used for a 7.30pm showing of Obsession was nearly full, a trend seen across the city throughout the week.
- Almost everyone cited buzz about the film, both from real-life friends and online discourse.
- One individual pointed to news about the movie delaying its streaming premiere indefinitely as a reason to watch it in theaters.
- A woman had heard certain details about the film beforehand, which were discussed points rather than spoilers.
'Obsession', a relationship horror film with a budget of just $750,000, is creating waves in Hollywood by grossing over $165 million in the U.S. alone.12345
The film has captivated Gen Z audiences, fostering vibrant discussions about its themes and characters.
As of last week, it has been averaging over $4 million during weekdays, indicating strong ongoing interest as it nears its one-month mark in theaters.
The 300-seat auditorium for a recent screening was nearly full, reflecting a consistent draw across showings.
Many viewers attributed their interest to social media buzz and word of mouth. One viewer noted that news about the film's indefinite streaming delay intensified their desire to see it in theaters instead of waiting for home viewing.6
Additionally, discussions around the film have highlighted the character of Bear, with viewers expressing curiosity about his sympathetic portrayal as central to the viewing experience.
As 'Obsession' continues to outperform expectations and challenge major blockbusters, it stands as a testament to the shifting dynamics of audience engagement in a post-pandemic Hollywood landscape.
“The horror film 'Obsession' has generated significant box office success, accumulating over $165m in the US. Its engagement with Gen Z audiences and weekday box office strength marks a notable shift in Hollywood trends.”
The Guardian