Ann WiddecombeNigel FarageJordan BardellaRichard TiceConservative PartyYouGovReform UKNational RallyMore in Common

Nigel Farage's Reform UK conference in Birmingham aims to reverse sliding poll ratings as donation row rumbles on; party bans journalists over £5m donation

Nigel Farage's Reform UK conference in Birmingham seeks to address declining poll ratings, with the party now trailing behind the Conservatives. Amid a controversy over a £5 million donation, journalists have been banned from the event, raising concerns about transparency and free speech.

The Independent The Independent+1 source3 September 2026 · 12:25 UTC
CuriousCats Full Story

Nigel Farage's Reform UK conference in Birmingham aims to reverse its declining poll ratings, currently at 22%, trailing Labour and the Conservatives. The party's deputy leader, Richard Tice, acknowledged the need for the public to 'love Nigel Farage again,' highlighting internal challenges.2

The conference comes amid controversy over a £5 million donation that has led to the banning of several journalists, including the one who reported on the donation. This move has drawn criticism from Conservative leader, who emphasized the importance of free speech.58

Farage, facing scrutiny over his funding, insists he has 'done nothing wrong' and claims the investigation is part of an 'establishment stitch-up.' A YouGov survey indicates his net favorability rating has plummeted from -27 to -44, with only 19% of Brits viewing him as a prime minister-in-waiting, a drop of seven points since June.

The conference will feature key pledges for the first 100 days of a potential Farage premiership, with a serious tone addressing national issues. The event will also pay tribute to Ann Widdecombe, a spokesperson for Reform, who was tragically killed in July.

Key Insight
“Reform has fallen to third place in the polls, trailing the Conservatives by one point, with Farage's net favorability dropping to -44. The party will unveil 'key pledges' for a first 100 days of a Farage premiership, but will delay announcing new personnel until after the conference.”
CuriousCats studied:
1
The IndependentThe Independent
“Reform’s conference begins as it fell behind the Conservatives into third place in the polls -– In a new voting intention poll from More in Common on 1 September, the right-wing party has landed on 22 per cent, four points behind Labour and one point behind the Tories.”
The Independent →
2
politico.eupolitico.eu
“The Reform UK leader will use his annual party conference, kicking off in Birmingham Thursday, to attempt to move on from a by-election dominated by novelty candidates and questions over his finances.”
politico.eu →
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