Modi launched Nasha Mukt Yuva campaign; warned that enemy nations use drugs as part of terror plans to target Indian youths
Narendra Modi

Modi launched Nasha Mukt Yuva campaign; warned that enemy nations use drugs as part of terror plans to target Indian youths

Prime Minister Narendra Modi launched the 'Nasha Mukt Yuva' campaign, urging Indian youth to reject drugs, which he warned are used by enemy nations as part of terror strategies. He emphasized the importance of mental and physical fitness for the future of the country.

Rediff Rediff2 August 2026 · 08:32 UTC
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Prime Minister Narendra Modi launched the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' campaign, urging the youth to pledge against substance abuse. He highlighted that while drugs may provide a temporary high, they ultimately lead to a low in both career and personal life.1

Modi warned that enemy nations exploit drug supply as part of their terror strategies, targeting the youth, who he described as the future of India. He stated, "Drugs can give you a high for some time, but it makes your entire career and personal life low," emphasizing the need for mental and physical fitness among the youth.

The campaign was launched virtually, attended by a large number of youth identifying as representatives of Gen-Z. Modi also addressed the stigma surrounding drug addiction, stating that those who overcome addiction are "fighters" deserving of societal respect and support. He urged society to "embrace them and give them a second chance," reinforcing the message of rehabilitation and acceptance.34

This initiative comes in the wake of large-scale protests by students in Delhi and other regions, demanding reforms in the public examination system, highlighting the pressing issues faced by the youth today.

Key Insight
“The campaign was unveiled virtually before Gen-Z youth, days after large-scale student protests demanding reforms in the public examination system rocked Delhi. Modi urged society to 'respect them, embrace them and give them a second chance,' calling those who come out of drug addiction 'fighters.'”
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“Prime Minister Narendra Modi on Sunday asked the country's youth to take a pledge against substance abuse, saying drugs can give them a "high" for some time, but would make their entire career and personal life "low".”
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