- Midjourney Inc. announced its first hardware project, marking an unexpected move into the personal health and medical industries.
- CEO David Holz revealed a full-body ultrasound machine called the Midjourney Scanner.
- Holz claimed that no such device has ever been built until now, touting the technology as superior to MRI in numerous ways.
- The company aims to build a fleet of 50,000 scanners, although Holz did not specify the product's cost.
- The machines will debut in Midjourney Spa locations, starting with a facility in San Francisco that will include various amenities.
- Holz mentioned that they have already signed a lease and have the designs for the spa.
- Addressing FDA requirements, Holz stated that one of the goals is to do all things that are easy and layer on approvals gradually.
- Holz believes that over a 10-year period, these machines will not only be imaging devices but also therapeutic.
Midjourney Inc. is making a significant pivot into the health sector with the introduction of its full-body ultrasound machine, named the Midjourney Scanner. CEO David Holz claims this innovative device is a first of its kind, stating, “No such device has ever been built until now,” and emphasizes its superiority over traditional MRI technology in various aspects.123
The scanner will require users to be partially submerged in water and will be launched in dedicated “Midjourney Spa” locations, with the inaugural site planned for a 25,000-square-foot facility in San Francisco. This spa will feature amenities such as hot tubs, saunas, cold plunges, and a gym, creating a holistic health experience.5
Holz has ambitious plans for the scanner, aiming to produce a fleet of 50,000 units. However, he has not disclosed the pricing details. Addressing regulatory challenges, he mentioned that the company intends to navigate FDA requirements gradually, stating, “one of the goals is to do all things that are easy,” and to layer on approvals until the device can perform thousands of types of diagnoses.7
Holz also hinted at the potential therapeutic applications of the scanner, suggesting that over a 10-year period, it could evolve beyond just an imaging device, indicating a broader vision for its use in personal health management.8
“Midjourney Inc. announced its first hardware project, a full-body ultrasound machine, at an event in San Francisco. CEO David Holz aims to build a fleet of 50,000 scanners, which will debut in 'Midjourney Spa' locations.”
