- Michael Saylor's Strategy sells Bitcoin again, contributing to market dynamics.
- Analysts note that Strategy's buying could have saved Bitcoin from a bigger sell-off, calling it a balancing force in the market.
- Strategy holds roughly 4% of the total bitcoin supply, making it the largest public digital asset treasury company.
- Bitcoin traded near $62,000, down 54% from its all-time high of $125,000 in October.
- Analysts noted that bitcoin's underperformance this year has been less severe than in previous crypto winters, thanks to Strategy's role as a net buyer.
Michael Saylor's Strategy has sold 3,588 Bitcoin for $216 million under its BTC Monetization Program, marking its first sale since 2022. The sales occurred in two tranches: 1,363 BTC for $80.8 million from June 29-30 and 2,225 BTC for $135.2 million from July 1-5.134
The proceeds were utilized to fund distributions on preferred stock and replenish its USD Reserve. Following the sales, Strategy's Bitcoin holdings decreased to 843,706 BTC from 843,738 BTC as of May 25. This shift indicates a departure from Saylor's previous 'never sell' doctrine, embracing a more active capital management strategy.
As of July 5, Strategy held 843,775 BTC, acquired at an average price of $75,476. The company reported an $8.32 billion loss on digital assets for Q2, primarily unrealized, and plans to record a full valuation allowance against related deferred tax assets.

Analysts noted that Strategy's buying has served as a 'balancing force' in the market, especially as leading U.S. Bitcoin miners pivot to AI data centers. Despite a challenging year for Bitcoin, with prices down 54% from its all-time high of around $125,000, corporate treasury buying, particularly from Strategy, has kept net market inflows positive.2
The full $1.25 billion capacity under its BTC Monetization Program remains untapped, indicating potential for future sales as the market evolves.
“Strategy holds roughly 4% of total bitcoin supply, making it the largest public digital asset treasury company. Bitcoin traded near $62,000, down 54% from its October all-time high of $125,000, as ETF withdrawals reached $5.5 billion this year.”