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Meta's Muse AI agent sees fastest adoption since ChatGPT, overtaking it as top free app; investors weigh disruption as stocks split

Meta's Muse AI agent has rapidly overtaken ChatGPT as the top free app on both Apple's App Store and Google Play, recording 2.8 million downloads in just two weeks. Investors are concerned about potential disruptions in various sectors as Meta's stock rises nearly 13% this week.

Reuters Reuters+2 sources23 September 2026 · 22:38 UTC
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Meta's Muse AI agent is experiencing the fastest adoption since ChatGPT, surpassing it as the most downloaded free app on both the Apple App Store and Google Play Store. In just two weeks, Muse achieved 2.8 million downloads, with an average daily growth of 55% in its first ten days, according to Sensor Tower.123

The app allows users to delegate tasks like shopping and travel booking, raising concerns among investors about its potential to disrupt various sectors. Meta's stock has surged nearly 13% this week, reflecting optimism about Muse's revenue potential, which could reach $28.5 billion by fiscal 2030, as estimated by Truist Securities.56

Despite the excitement, some investors worry that Muse could weaken customer loyalty by making it easier to find cheaper alternatives. Art Hogan, chief market strategist for B. Riley Wealth, dismissed these concerns, stating, "If you're going to trust the management of your finances to something that Muse found for you, then you were likely not a big payer to anyone in that industry to begin with."

Muse's rapid growth is attributed to Meta's vast user base of over 3.6 billion, with 95% of Muse users also being Facebook users. The app has maintained a high rating of 4.9 out of 5 stars on iOS, with over 36,000 reviews. As Muse continues to gain traction, it is poised to become one of the most popular AI applications, potentially generating significant revenue for Meta and its shareholders.

Key Insight
“Muse recorded 2.8 million downloads in two weeks, with 642,000 daily active users in its first 12 days, triple ChatGPT's pace. Meta's shares jumped nearly 13% this week, while financials like JPMorgan and Wells Fargo lost over 3% on fears of user switching.”
What happens when your personal #AIagent starts using the #internet? #AIinsider #OpenAI #Meta #Muse
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What happens when your personal #AIagent starts using the #internet? #AIinsider #OpenAI #Meta #Muse
CuriousCats studied:
1
ReutersReuters
“Sept 23 (Reuters) - Meta's Muse , the first major to emerge under Alexandr Wang since he was ‌hired to head its AI efforts last year, has split the fortunes of US stocks this week.”
Reuters →
2
Yahoo FinanceYahoo Finance
“Earlier this month, Meta Platforms (NASDAQ:META) unveiled Muse, which the company describes as "the world's first personal AI agent."”
Yahoo Finance →
3
CNN
“It’s been a busy afternoon for Pip, the AI agent I’ve been using in Meta’s Muse app. The agent, which Meta launched on September 8, booked a Friday date night and made a packing schedule for my upcoming move. It also emailed a friend about a trip next month and made a planning document with places we want to visit.”
CNN →
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