- Muse brings back 73% of new users the day after they install it, according to new analysis from Sensor Tower.
- This is almost twice the rate of OpenAI's ChatGPT.
- Muse loses users quickly, and ChatGPT jumps ahead between days eight and nine.
- Daily active users for Muse hit 2.182 million on Oct. 5, according to the latest data from Similarweb.
- Usage has risen steadily throughout October.
- Websites like Amazon are blocking AI agents from browsing or completing purchases.
- Deutsche Bank analyst Benjamin Black predicts Muse could generate roughly $36 billion in sales by 2030.
- WIRED reports that Muse generates explicit sexual content, which Meta states is allowed.
- Meta's spokesperson stated that Muse is built to help people get things done and does not block legal adult behavior.
Muse's retention rate of 73% is a significant achievement for Meta, nearly doubling that of ChatGPT. However, the app faces challenges as it loses users quickly after initial engagement.139
Daily active users reached 2.182 million on October 5, indicating a growing user base despite hurdles from websites blocking AI agents.4
Deutsche Bank analyst Benjamin Black predicts Muse could generate up to $36 billion in sales by 2030, although the lower estimate is $2.4 billion.7
Black noted, “Meta found a clear gap amongst current AI-agentic offerings... that makes it the service virtually unique in today's market.”
Despite its success, Muse has encountered issues with websites like Amazon blocking AI agents, which could impact its growth.6
Meta's decision to allow Muse to generate explicit content has raised concerns among consumer advocates, with critics arguing it reflects a prioritization of engagement over safety.
“It reflects a carelessness with their signature product of the moment,” said Ben Winters, director of AI and privacy at a nonprofit.
Experts warn that adult-themed conversations could make Muse accounts targets for hackers, raising privacy concerns.
In contrast to other AI tools, Muse has embraced explicit interactions, with outputs that include graphic sexual content, which has sparked debate about user safety and ethical considerations in AI development.
“Muse's retention drops after day eight, with ChatGPT overtaking it between days eight and nine, while websites like Amazon block AI agents from browsing or completing purchases. Deutsche Bank analyst Benjamin Black predicts Muse could generate $36 billion in sales by 2030, but warns that website blocking could dent the bullish case.”
Yahoo Finance
