TechCrunch- Meta has officially launched Muse Image, its first image-generation model from Meta Superintelligence Labs, as it expands generative AI tools across its platforms.
- Muse Image will power over 30 new AI effects for Instagram Stories and enable image generation in WhatsApp, initially in select countries.
- Meta plans to expand Muse Image to more countries and integrate it into Facebook and Messenger.
- The use of Muse Image is free for everyday creation, although users will need to subscribe to Meta's plans for additional capabilities.
- Muse Image allows users to generate images based on text prompts or modify existing pictures.
- Advertisers will soon have access to Muse Image to create marketing materials.
Meta has officially launched Muse Image, its latest AI image generator, as part of a broader strategy to enhance generative AI capabilities across its platforms, including Instagram and WhatsApp. Developed by Meta Superintelligence Labs, Muse Image is designed to create images from text prompts and modify existing pictures.12367
The new tool will introduce over 30 AI effects for Instagram Stories and will be available for image generation in direct chats on WhatsApp, initially in select countries. While basic usage is free, users may need to subscribe for additional features beyond a certain limit.
“Muse Image is our most advanced image generation model yet: it follows instructions faithfully, edits with precision, and draws on Instagram for social context,” said a Meta spokesperson. The model is also expected to be integrated into Facebook and Messenger in the future.4
In addition to individual users, advertisers will gain access to Muse Image for creating marketing materials, further expanding its utility. The model operates as an agent, utilizing search and coding tools to enhance accuracy and self-refine its outputs.
Meta's commitment to AI innovation is evident, as the company previously launched Muse Spark, a text-and-reasoning AI model, and is now previewing Muse Video, which promises high visual fidelity and audio support.
“Muse Video ranks No. 3 in human-preference Elo for text-to-video at the time of writing,” indicating Meta's competitive edge in the AI landscape.
Muse Image is currently available in the US and will soon expand to more regions, showcasing Meta's ambition to lead in generative AI technology.
“Muse Image allows users to generate images from text prompts and edit existing pictures, with basic use available for free. Additionally, advertisers will soon access the model to create marketing materials, enhancing Meta's offerings in the competitive AI landscape.”
