- Meta is rolling out Muse Image, its first image-generation model from Meta Superintelligence Labs, as it expands generative AI tools across its apps.
- Muse Image is integrated into the Meta AI chatbot and can interpret complex prompts, use photos as inputs, and allow users to edit generated images through sketches or annotations.
- The model will power over 30 new AI effects for Instagram Stories and enable image generation in WhatsApp direct chats, initially in select countries.
- Meta plans to expand Muse Image to more countries and integrate it into Facebook and Messenger.
- Basic use of Muse Image with Meta AI is free, while additional creation capabilities will be available through Meta's subscription plans.
- In April, Meta launched Muse Spark, its first text-and-reasoning AI model from Meta Superintelligence Labs.
- Meta also announced an early preview of Muse Video, its video generation model.
Meta has officially rolled out Muse Image, its inaugural image-generation model from Meta Superintelligence Labs, as part of its strategy to enhance generative AI tools across its platforms. This innovative model is integrated into the Meta AI chatbot, allowing users to interpret complex prompts and utilize photos as inputs.12456
Users can also edit AI-generated images through sketches or annotations, providing a more interactive experience. Muse Image will power over 30 new AI effects for Instagram Stories and facilitate image generation in direct chats with Meta AI on WhatsApp, initially available in select countries.3
Meta has plans to expand Muse Image to additional markets and integrate it into Facebook and Messenger, enhancing its reach and functionality. While basic usage of Muse Image with Meta AI will remain free, additional creation capabilities will be accessible through Meta's subscription plans, indicating a shift towards monetization of advanced features.

In April, Meta launched Muse Spark, the first text-and-reasoning AI model from the Superintelligence Labs team, aiming to catch up with competitors in the AI landscape. The company also announced an early preview of Muse Video, its upcoming video generation model, further diversifying its AI offerings.7
As Meta continues to innovate, the introduction of Muse Image marks a significant step in its commitment to integrating advanced AI technologies into everyday user experiences.
“The Muse Image model can interpret complex prompts, use photos as inputs, and let users edit generated images directly through sketches or annotations. While basic use through Meta AI is free, additional creation capabilities require a subscription, and Meta also announced an early preview of its video generation model, Muse Video.”