Meta and EssilorLuxottica launch AI-powered Meta Glasses starting at $299 to expand accessibility in the wearables market.
Mark ZuckerbergFrancesco MilleriAndrew BosworthSusan LiEssilorLuxotticaMetaMeta Platforms, Inc.

Meta and EssilorLuxottica launch AI-powered Meta Glasses starting at $299 to expand accessibility in the wearables market.

Meta and EssilorLuxottica have launched AI-powered Meta Glasses, starting at $299, featuring 26 styles and advanced AI capabilities. The glasses aim to broaden accessibility in the wearables market, with Meta controlling roughly 80% of the AI glasses market and targeting a wider audience with this new collection.

meta.com meta.com+3 sources1h ago
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Meta and EssilorLuxottica have unveiled the Meta Glasses, a new line of AI-powered smart glasses priced at $299. This launch includes 26 styles and aims to make smart eyewear more accessible to a broader audience.1234567

The glasses feature Meta AI powered by Muse Spark, allowing users to access AI functionalities directly through a dedicated action button. Users can interact with the AI for tasks such as translating languages, taking photos, and managing daily activities.

CEO Mark Zuckerberg noted that the number of daily users of the company's glasses has tripled year over year, indicating a growing acceptance of smart eyewear.

The glasses come in three styles: Meta Adventurer, Meta Fury, and a collaboration with Kylie Jenner priced at $399. Despite lacking a display, they include a camera and personal speakers, enhancing user experience.

Meta's aggressive marketing strategy aims to solidify its position in the AI era, with the company controlling approximately 80% of the AI glasses market. The glasses are available starting today on Meta.com and at leading optical retailers across several countries, including the US, Canada, and various European nations.

As Meta continues to innovate in the smart eyewear space, the launch of the Meta Glasses represents a significant step towards making advanced technology more accessible to consumers.

Key Insight
“Meta Glasses are now available starting at $299, featuring AI capabilities powered by Muse Spark. This launch aims to broaden the accessibility of smart eyewear for consumers.”
New Meta Glasses Hands-On: New Designs Start at $299, and There’s a Kylie Jenner Model?
CuriousCats Shorts-list
New Meta Glasses Hands-On: New Designs Start at $299, and There’s a Kylie Jenner Model?
CuriousCats studied:
1
meta.commeta.com
“In partnership with EssilorLuxottica, we’re introducing Meta Glasses, which build on the technology and features of the world’s best-selling AI glasses.”
meta.com →
2
CNBCCNBC
“Meta on Tuesday announced a new set of smart glasses called Meta Glasses with new designs and a starting price of $299.”
CNBC →
3
Yahoo FinanceYahoo Finance
“Meta on Tuesday debuted a new line of AI-powered smart glasses dubbed simply Meta Glasses.”
Yahoo Finance →
4
GlobeNewswireGlobeNewswire
“EssilorLuxottica and Meta announced the launch of Meta Glasses, a new collection of AI glasses aimed at opening up the smart eyewear category to broader audiences, including consumers looking for more attainable innovation.”
GlobeNewswire →
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