- Meta and EssilorLuxottica have announced a partnership to launch Meta Glasses, which are designed to expand accessibility in the wearables market.
- Meta Glasses are debuting with a starting price of $299, making them more accessible compared to previous models.
- Mark Zuckerberg continues to push the wearables market, highlighting the importance of Meta Glasses in the company's strategy.
- EssilorLuxottica and Meta aim to expand the accessibility of the wearables category with this new collection, which includes various styles and features.
- Meta Glasses will feature Meta AI powered by Muse Spark, providing users with AI capabilities at their fingertips.
- Meta Glasses will be available in 26 styles across a range of colors, lenses, and frames.
- Meta currently controls roughly 80% of the AI glasses market, indicating its dominance in the sector.
- Francesco Milleri, Chairman and CEO of EssilorLuxottica, stated that more price-sensitive consumers will have the opportunity to experience the power of wearables.
Meta and EssilorLuxottica have unveiled the Meta Glasses, a new line of AI-powered smart glasses priced at $299. This launch includes 26 styles and aims to make smart eyewear more accessible to a broader audience.1234567
The glasses feature Meta AI powered by Muse Spark, allowing users to access AI functionalities directly through a dedicated action button. Users can interact with the AI for tasks such as translating languages, taking photos, and managing daily activities.

CEO Mark Zuckerberg noted that the number of daily users of the company's glasses has tripled year over year, indicating a growing acceptance of smart eyewear.
The glasses come in three styles: Meta Adventurer, Meta Fury, and a collaboration with Kylie Jenner priced at $399. Despite lacking a display, they include a camera and personal speakers, enhancing user experience.

Meta's aggressive marketing strategy aims to solidify its position in the AI era, with the company controlling approximately 80% of the AI glasses market. The glasses are available starting today on Meta.com and at leading optical retailers across several countries, including the US, Canada, and various European nations.
As Meta continues to innovate in the smart eyewear space, the launch of the Meta Glasses represents a significant step towards making advanced technology more accessible to consumers.
“Meta Glasses are now available starting at $299, featuring AI capabilities powered by Muse Spark. This launch aims to broaden the accessibility of smart eyewear for consumers.”

