- Meta today announced a new Mac app for Meta AI with built-in system-wide dictation.
- The app can also look at the current screen and answer questions based on the context using its Muse Spark model.
- The Mac app release is part of a Meta AI update for business owners.
- Meta is introducing new features for Meta AI that can analyse business performance, review advertising campaigns, compare results with similar brands and automate routine tasks.
- The new capabilities are being rolled out across the Meta AI mobile app and the new Meta AI desktop app.
- Users can also access intelligence on competitors based on publicly available data.
- With the new Meta AI integration with business tools, the AI assistant can create proposal decks, draft documents, and spreadsheets.
- For organic social media, businesses can ask Meta AI to examine Facebook and Instagram content using signals such as reach, saves, shares, comments and profile visits.
- Users can ask it to examine publicly available content and engagement patterns from comparable brands on Facebook and Instagram, allowing them to benchmark their performance and understand how competitors are building their presence.
- Meta AI can review Meta Ads performance over a selected period and identify which audiences are generating results, what high-performing creative has in common, which ads may be losing traction and where budgets could potentially be used more effectively.
- For example, a business owner could ask Meta AI to review 90 days of advertising data, identify the strongest and weakest areas and turn the findings into a three-slide presentation for a team meeting.
- Users can set recurring tasks and reminders, allowing Meta AI to provide regular updates on business performance rather than requiring them to start the same analysis from scratch each time.
Meta's new Mac app for Meta AI introduces system-wide dictation and screen sharing, enhancing productivity for users. The app utilizes the Muse Spark model to provide contextual answers based on the current screen.12
The app's dictation feature operates across all applications, similar to tools like Wispr Flow and Superwhisper. This release is part of a broader update aimed at business owners, allowing them to connect their Instagram and Facebook accounts, along with Meta ad campaigns and Google Workspace tools, to gain valuable insights.
Businesses can leverage Meta AI to analyze campaign performance and audience engagement metrics, helping them understand which posts resonate with their audience. The app also provides intelligence on competitors using publicly available data, enabling users to benchmark their performance against similar brands.6
With the integration of business tools, Meta AI can create proposal decks, draft documents, and spreadsheets. It can review advertising performance over selected periods, identifying high-performing creatives and areas needing improvement. For instance, a business owner could request a review of 90 days of advertising data, generating a concise three-slide presentation for team discussions.7
Additionally, users can set recurring tasks and reminders, allowing Meta AI to deliver regular updates on business performance without starting from scratch each time.
“The dictation works across all apps, similar to Wispr Flow, Superwhisper, and Monologue. Businesses can ask Meta AI to review 90 days of ad data and turn findings into a three-slide presentation, with recurring tasks for regular updates.”
TechCrunch
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