- The 2027 Mercedes-Maybach GLS is the automaker's most luxurious SUV with prices starting well north of $150,000.
- Mercedes opened a new Mercedes-Benz Studio Los Angeles in Beverly Hills for its Manufaktur customization program, previously available only in Europe.
- The Maybach GLS features a four-passenger layout with increased rear legroom and premium amenities like massage footrests.
- Manufaktur allows one-of-a-kind colors, interior materials, and customization levels comparable to Rolls-Royce or Bentley.
- Mercedes-Maybach chief Markus Bauer said the brand combines engineering excellence with emotional experiences.
- Bauer stated that as many as one-third of Mercedes' U.S. customers could eventually choose the highest customization level, Made to Measure.
The 2027 Mercedes-Maybach GLS680 is set to redefine luxury in the SUV market, featuring a twin-turbo hybrid V8 engine that produces 603 horsepower and 627 pound-feet of torque. This flagship model will offer a four-passenger layout, enhancing rear legroom by 1.5 inches and providing heated, cooled, and massaging seats with power footrests.1256
Mercedes-Benz has also launched the Mercedes-Benz Studio Los Angeles, a space designed for American customers to explore the Manufaktur customization program. This program allows buyers to select unique colors and materials, akin to the bespoke offerings from luxury brands like Rolls-Royce and Bentley. According to Bauer, as many as one-third of U.S. customers may opt for the highest level of customization available through Manufaktur.34
“Mercedes-Benz has always stood for combining engineering excellence with emotional experiences,” Bauer stated, emphasizing the brand's commitment to luxury and personalization. The GLS680 is expected to arrive late this year or early 2027, marking a significant step in the luxury SUV segment.
“The Maybach GLS features a four-passenger layout with increased rear legroom and massage footrests. Mercedes-Maybach chief Markus Bauer said the brand combines engineering excellence with emotional experiences, and predicts up to one-third of U.S. customers may choose the highest Manufaktur customization level, Made to Measure.”
