- Mahindra & Mahindra Ltd (M&M) reported total tractor sales of 34,420 units in July, a 20% increase from 28,708 units in the same month last year.
- Domestic tractor sales rose 21% to 32,643 units, compared with 26,990 units in the same month last year.
- Exports grew 3% to 1,777 units in July, up from 1,718 units in July 2025.
- Veejay Nakra, M&M President, Farm Equipment, said positive rural sentiment was driven by significant rainfall recovery, improved reservoir levels, accelerated kharif sowing aided by government support, and healthy farm cashflows.
Mahindra & Mahindra has reported a significant 20% increase in total tractor sales for July, reaching 34,420 units, compared to 28,708 units in the same month last year.12
Domestic sales surged by 21%, totaling 32,643 units, up from 26,990 units last year. This growth is attributed to positive rural sentiment and favorable agricultural conditions, including a significant recovery in rainfall and improved reservoir levels.3
The company also noted a 3% increase in exports, with 1,777 units shipped in July compared to 1,718 units in July 2025.4
M&M President of Farm Equipment, Veejay Nakra, stated, "Significant recovery in rainfall, improved reservoir levels, accelerated kharif sowing aided by government support and healthy farm cashflows has led to positive rural and farmer sentiment."5
This robust performance reflects the ongoing recovery in the agricultural sector, bolstered by government initiatives and favorable weather conditions, which have positively impacted farmers' purchasing power and sentiment.
“Domestic tractor sales rose 21% to 32,643 units in July, while exports grew 3% to 1,777 units. M&M President Veejay Nakra credited significant recovery in rainfall, improved reservoir levels, accelerated kharif sowing aided by government support and healthy farm cashflows for positive rural sentiment.”
