- Logitech's G Cloud handheld received a lukewarm response at launch.
- Robin Piispanen, the global head of Logitech's gaming business, stated, ‘there’s bigger things for us to focus on than doing a second G Cloud’.
- 80 percent of G Cloud buyers reportedly tried it and then it ended up in a drawer.
- Piispanen acknowledged that cloud gaming has stagnated and that it is expensive to run.
- Despite the G Cloud's performance, Piispanen expressed pride in the first-gen device, noting a super dedicated audience.
- Piispanen mentioned that Logitech is investing in the future of cloud and is in talks with major players.
- He also noted that the handheld only works at a big scale and that most companies in this space own the content.
- Piispanen reflected on the G Cloud, stating, ‘We tried something that we really believed in’, but it didn’t meet user expectations.
Logitech's gaming division has shifted its focus away from developing a second G Cloud handheld, as executive Robin Piispanen emphasized the need to prioritize other projects. He noted, “Right now, in this moment in time, there’s bigger things for us to focus on than doing a second G Cloud.”
The original G Cloud handheld, which launched to a lukewarm reception, was criticized for its performance and value. PCMag rated it 3/5, calling it “overpriced for what it delivers.” Piispanen acknowledged that “the bigger portion, call it the 80 percent, bought it, tried it, and then it ended up in a drawer.”34
Despite the disappointing results, Piispanen expressed pride in the first-generation device, highlighting its “super dedicated” audience. He also mentioned that Logitech is still investing in the future of cloud gaming, indicating ongoing discussions with major industry players. “Cloud gaming in general really stagnated,” he remarked, pointing out the high costs associated with cloud services, as noted by Microsoft.
Piispanen further explained the challenges of handheld gaming, stating, “The handheld only works when you get to a really big scale, and most of the handheld companies also own the content.” This suggests that Logitech may be reevaluating its strategy in the competitive gaming market, focusing on more viable opportunities moving forward.
“Despite the lukewarm reception of the G Cloud handheld, Logitech's global head of gaming, Robin Piispanen, emphasizes the company's ongoing investment in cloud gaming. He notes that while the handheld market requires significant scale, Logitech is actively engaging with major players to explore future opportunities.”
