Lickicious raises Rs 19 Cr in growth capital led by Prath Ventures to expand pet food operations; plans 60,000 sq ft facility

Lickicious, operated by Nuvexo Wellness Private Limited, has secured ₹19 crore in growth capital through a mix of equity and institutional debt, led by Prath Ventures. The funding will facilitate the development of a 60,000 sq ft manufacturing and distribution facility, enhancing production capacity and product quality control.¹³⁴⁶

The startup aims to scale its annual revenue to ₹100 crore, although it has not specified a timeline. The capital will also be allocated to R&D, manufacturing, supply chain, branding, and commercial functions, as Lickicious seeks to expand its product range and strengthen its presence across both online and offline channels.

Founded in 2024 by Shashwat Sahai and Chandan Jha, Lickicious offers a variety of pet food products, including dry and wet food, treats, and nutritional supplements. The company sells its products through its website and major e-commerce platforms like Amazon and Flipkart.

According to the IMARC Group, India’s pet food market was valued at $2.52 billion in 2025 and is projected to reach $4.6 billion by 2034. Sahai emphasized the importance of building capabilities for future growth, stating, “Our next phase is not only about selling more, but also about building the capabilities required to become a much larger pet food company.”

Harmanpreet Singh, managing partner at Prath Ventures, noted that the investment focuses on manufacturing, product development, and category expansion, stating, “The company is now investing in the capabilities needed for its next stage of growth.”