Liberty expands its Fabrics department by 140% to 4,630 sq ft, housing over 2,500 luxury fabrics amid rising interest in sewing and crafting

Liberty has significantly expanded its Fabrics department by 140%, increasing its size from 1,927 sq ft to 4,630 sq ft and showcasing over 2,500 luxury fabrics. This expansion, which opened on 20 July, is a response to the rising interest in sewing and crafting among consumers.¹²³

The move reflects a broader trend where shoppers are increasingly seeking unique, handcrafted products as alternatives to mass-produced goods. Liberty's Lydia King noted that customers are returning to making, emphasizing that “Making has become a modern expression of luxury because it offers something increasingly rare: originality.”

In addition to the expanded space, Liberty plans to launch workshops and creative events later this year, targeting both seasoned makers and novices. The department store has also seen a 11% increase in fabric sales last year, with expectations for continued growth as interest in crafting rises.⁴

Recent statistics indicate that about 20% of Britons sew, with the figure rising to 30% among women. Furthermore, research from the Crafts Council shows that craft participation has increased from 15% to 20% of UK adults in recent years, indicating a shift towards mainstream crafting activities. Liberty's expansion not only enhances its offerings but also positions it as a key player in the growing crafting market.⁶