Less costly plug-in solar could be a game changer; Apple stock slides nearly 10% on memory shortage warning
Edison LeeTim CookBrandon NispelJohn TernusJefferiesApple Inc.KeyBank Capital Markets

Less costly plug-in solar could be a game changer; Apple stock slides nearly 10% on memory shortage warning

Plug-in solar systems, priced between a few hundred and $2,000, are emerging as a cost-effective alternative to traditional rooftop solar, which can exceed $36,000. Meanwhile, Apple stock dropped nearly 10% following CEO Tim Cook's warning about rising memory costs impacting the company's earnings.

Baton Rouge Business Report Baton Rouge Business Report+1 source31 July 2026 · 20:18 UTC
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Plug-in solar systems, which connect to standard outlets, are gaining traction as a cost-effective alternative to traditional rooftop solar, priced from a few hundred to $2,000, compared to up to $36,000 for conventional installations.28

However, safety experts advise waiting for UL 3700 certification to ensure electrical safety, as no U.S. systems currently meet this standard. These systems, popular in Germany and legal in 10 U.S. states, are designed to be lightweight and renter-friendly, often requiring no professional installation.39

In contrast, Apple's stock fell nearly 10% after CEO Tim Cook warned of rising memory costs affecting earnings. During the third quarter earnings call, Cook noted that the company faced supply constraints and paid significantly more for memory, which is expected to rise further.7

Apple reported earnings per share (EPS) of $2.02 on revenue of $109.4 billion, surpassing analyst expectations. However, iPhone revenue of $54.2 billion was slightly above expectations, while services revenue fell short at $30.7 billion.

Analysts predict that increasing memory prices could pressure Apple's iPhone margins, with Jefferies analyst Edison Lee estimating a potential drop in gross margins from 38% to 34.5%.

KeyBank's Brandon Nispel warns that rising iPhone prices could slow unit and user growth, impacting services growth.

All eyes are on incoming CEO John Ternus, who will take over from Cook on Sept. 1, as the company navigates these challenges.

Key Insight
“Plug-in systems cost from a few hundred dollars to about $2,000 versus up to $36,000 for rooftop installations, yet none have UL 3700 certification. Cook warned of memory costs even as Apple beat Q3 estimates with $2.02 EPS and $109.4 billion revenue.”
CuriousCats studied:
1
Baton Rouge Business ReportBaton Rouge Business Report
“Plug-in solar panels, which allow homeowners and renters to generate electricity by connecting a solar system to a standard household outlet, are gaining attention as a lower-cost alternative to traditional rooftop solar,”
Baton Rouge Business Report →
2
The New York TimesThe New York Times
“Apple () stock fell just shy of 10% on Friday, after CEO Tim Cook warned about the impact of the global memory shortage on the company's business.”
The New York Times →
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