- Lamborghini has unveiled a special Halo-themed Urus toy inspired by the iconic gaming franchise, with only 30 units available through an exclusive Xbox giveaway for fans.
- Only 30 pieces will be given away, making it a rare item for collectors.
- The toy is based on a special Lamborghini Urus SE finished in a design inspired by Master Chief, the famous character from the Halo games.
- Each one is valued at around $400.
Lamborghini has unveiled a unique Halo-themed Urus SE Master Chief 117 Edition, celebrating the iconic gaming franchise with a limited release of just 30 units. This exclusive giveaway, in partnership with Xbox, offers fans a chance to own a rare collectible.13
The design of the Urus SE is inspired by Master Chief, the legendary character from the Halo series, making it a coveted item for both car enthusiasts and gamers alike. Each unit is valued at approximately $400, enhancing its appeal as a collector's item.4
In addition to the physical model, the same Master Chief-inspired design will be featured in the upcoming Forza Horizon 6 game, allowing players to customize their virtual Lamborghini Urus with this exclusive wrap. This crossover between luxury automotive design and gaming culture highlights Lamborghini's innovative marketing strategy and its engagement with the gaming community.
With only 30 pieces available, the Urus SE Master Chief 117 Edition is set to become a rare find, making it a must-have for collectors and fans of the Halo franchise.2
“The toy is based on a special Lamborghini Urus SE, designed to reflect Master Chief from the Halo games, and is valued at around $400. With only 30 pieces being given away, it is expected to become a rare collectible item for fans.”
