- Lamborghini designed a one-off called the Master Chief 117 Edition, inspired by its namesake's helmet and armor.
- The Urus is wrapped in a matte green color akin to the color of Master Chief's armor, with the number 117 painted on the front doors and tailgate.
- In 'Forza Horizon 6', the downloadable Master Chief 117 Edition looks basically the same as the real thing.
- Lamborghini has launched a sweepstakes for the Halo-themed Urus.
Lamborghini has introduced the Urus SE Master Chief 117 Edition, a unique vehicle inspired by the iconic Halo character. The design features a matte green finish that mirrors Master Chief's armor, with the number 117 displayed on the doors and tailgate, along with the UNSC logo on the taillight.123
This one-off edition was created in collaboration with the Halo team, showcasing a blend of automotive excellence and gaming culture. Starting July 30, fans can download a special livery for the Urus in 'Forza Horizon 6', allowing players to experience the vehicle virtually.4
In addition to the vehicle reveal, Lamborghini has launched a sweepstakes for fans to win the Halo-themed Urus, further engaging the gaming community. The collaboration highlights the growing intersection between luxury automotive brands and popular gaming franchises, appealing to both car enthusiasts and gamers alike.5
The Urus SE Master Chief 117 Edition stands as a testament to Lamborghini's innovative spirit and its ability to connect with diverse audiences through unique partnerships.
“The Urus is wrapped in a matte green color reminiscent of Master Chief's armor, with the number 117 prominently displayed. Additionally, Lamborghini has launched a sweepstakes for fans to win the Halo-themed Urus, enhancing engagement with the franchise.”
Jalopnik
