- Lamborghini pulled the plug on its electric vehicle (EV) plan, calling it an "expensive hobby" due to demand being "close to zero"; the Lanzador, originally planned as its first EV, will now be a plug-in hybrid.
- Lamborghini's fully hybrid line-up is built around three families: Revuelto, Urus SE, and Temerario.
- Mitja Borkert, Lamborghini's design head, describes the Revuelto SV as a spaceship, saying "It looks like an airplane, but you drive it then in the city centre in electric mode, and you feel [it is] even more like a spaceship."
- The Revuelto SV accelerates from 0 to 100 km/h in 2.4 seconds, 0 to 200 km/h in 6.7 seconds, and has a top speed exceeding 345 km/h.
- Borkert says Lamborghini's goal with every car is to create a spaceship, aiming to "create a car that is out of this world" and "give adrenaline shape."
- Borkert emphasizes that all Lamborghinis must look like a Lamborghini, regardless of powertrain, and that the goal is to be disruptive while keeping the brand's DNA.
- Borkert declined to discuss powertrain strategy, stating "I will not speak about our powertrain strategy, but I can speak a lot about our design."
Mitja Borkert, Lamborghini's head of design, describes the Revuelto SV as more than just a car, likening it to a spaceship. "We want to create a car that is out of this world. We want to create a car that is sure to create goosebumps," he stated during a media roundtable.1234567
The Revuelto SV, unveiled on August 14, is Lamborghini's most powerful and fastest production car, capable of accelerating from 0 to 100 km/h in just 2.4 seconds and reaching a top speed of over 345 km/h. Only 1,963 units will be produced, a tribute to the year Lamborghini was founded.
Borkert emphasized the importance of design, stating, "The customer deserves a good-looking car. The customer deserves a Lamborghini." He noted the challenge of balancing recognizability with innovation, saying, "Every car has to have its own character."
Despite earlier plans for an electric vehicle, Lamborghini has shifted focus to hybrids, with the Revuelto SV being the first plug-in hybrid powered by a V12. Borkert remarked, "We want to walk the talk, and the goal is always to be disruptive with our designs."
Lamborghini's hybrid lineup includes the Revuelto, the Urus SE, and the Temerario, showcasing the brand's commitment to innovation while maintaining its iconic aesthetic.
“The Revuelto SV is Lamborghini's newest hybrid V12, part of a fully hybrid lineup including the Urus SE and Temerario. Lamborghini abandoned its EV plan, calling it an 'expensive hobby' due to demand 'close to zero', with the Lanzador now a plug-in hybrid.”
Forbes India
