- Jungkook of BTS stars in a new ad campaign for Graff, a British luxury jewellery brand.
- On July 1, Graff released a video showcasing Jungkook wearing their jewellery pieces.
- The video highlights a collection of elegant diamond rings and bangles encased in gold, worn by Jungkook.
- Graff is a brand with a long legacy in the luxury jewellery market, established by Laurence Graff in the 1960s.
Jungkook of BTS has been announced as the face of Graff, a prestigious British jewellery brand, in a new ad campaign that showcases the brand's luxurious offerings.14
The campaign was officially launched on July 1, with Graff releasing a teaser video featuring Jungkook adorned in their exquisite jewellery.2
The video highlights a stunning collection of diamond rings and bangles, elegantly encased in gold, emphasizing Graff's commitment to luxury and craftsmanship.
Graff, established in the 1960s by Laurence Graff, has a rich history in the luxury jewellery market, with its current leadership including his son, François Graff, as CEO. The brand's collaboration with Jungkook is expected to enhance its visibility and appeal, particularly among younger audiences who admire the K-pop star.
As Jungkook continues to influence fashion trends, his partnership with Graff is poised to attract significant attention and drive sales, similar to his previous impact with brands like Calvin Klein.
This campaign marks a significant step for Graff as it seeks to blend traditional luxury with contemporary celebrity influence, ensuring its relevance in today's competitive market.
“Jungkook of BTS is featured in a new ad campaign for Graff, a high-end British jewellery brand. The campaign showcases sleek diamond rings and bangles worn by Jungkook, highlighting the brand's luxury offerings.”
t2ONLINE
