ITC profit slumps 15.6% to ₹4,509 crore as cigarette tax hike hits core business; chairman Sanjiv Puri says 'appropriate steps' underway
Sanjiv PuriITC Limited

ITC profit slumps 15.6% to ₹4,509 crore as cigarette tax hike hits core business; chairman Sanjiv Puri says 'appropriate steps' underway

ITC's profit fell 15.6% to ₹4,509 crore in Q1, impacted by a 70% tax hike on cigarettes, which account for three-fourths of its earnings. The company reported an 11% decline in net revenue to ₹18,955 crore, prompting chairman Sanjiv Puri to announce 'appropriate steps' to address challenges.

Telegraph India1 August 2026 · 07:38 UTC
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ITC's profit after tax dropped 15.6% to ₹4,509 crore in the first quarter, primarily due to a 70% tax hike on cigarettes, which constitute nearly 75% of its earnings. The company's net revenue also fell 11% to ₹18,955 crore.1

In the same quarter last year, ITC reported a profit of ₹5,343 crore and net revenue of ₹21,304 crore. The cigarette division faced a 25% drop in net revenue, with profit before tax declining 35% to ₹3,341 crore compared to ₹5,145 crore in Q1FY26.2

Chairman Sanjiv Puri acknowledged the ongoing challenges at the annual general meeting, stating that the company is implementing 'appropriate steps' to mitigate the impact. This includes introducing 30 new variants in the market and passing some of the tax burden onto consumers through price increases.34

While the cigarette segment struggled, ITC's FMCG business saw a 12% revenue growth, reaching ₹6,482 crore, with personal care and food segments reporting strong performance. The paper and paperboard division also performed well, with a 9% rise in revenue.5678910

However, external factors such as the ongoing conflict in West Asia and potential El Niño conditions may pose further risks to growth and inflation, according to management.

Key Insight
“Cigarette division profit before tax fell 35% to ₹3,341 crore, while the FMCG business cushioned the blow with 12% revenue growth to ₹6,482 crore. Management also flagged West Asia trade disruption and emerging El Niño conditions as risks to growth and inflation.”
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1
Telegraph India
“Hit by a steep tax hike on cigarettes, ITC reported a 15.6 per cent slump in profit after tax in the first quarter at ₹4,509 crore while net revenue, shorn of taxes, also declined by 11 per cent to ₹18,955 crore on a consolidated basis.”
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