- Counterpoint Research estimates Apple will sell about 6 million iPhone Duo units in 2026, marking the first forecast for the company's inaugural foldable device.
- Apple has announced that the early pre-order process for the iPhone Duo will start on October 12 and run through October 15.
- The official iPhone Duo pre-orders will go live on October 16 at 8:00 a.m. ET / 5:00 a.m. PT.
Apple's iPhone Duo, priced at $1,999, is set to launch with pre-orders starting October 16, and an early pre-order option available from October 12.23
Counterpoint Research estimates that Apple will sell about 6 million units of the iPhone Duo in 2026, marking a significant entry into the foldable smartphone market.1
Counterpoint senior analyst Ivan Lam noted that this figure is more typical of the niche foldable segment than Apple's usual smartphone sales, emphasizing the importance of production ramp-up for the new device.
Customers can begin the pre-order process early by visiting the Apple Store app or Apple's online store, allowing them to select their preferred color, storage amount, wireless carrier, and payment method.
By completing this process ahead of time, Apple assures customers a faster checkout when pre-orders officially go live on October 16 at 8:00 a.m. ET / 5:00 a.m. PT.4
The iPhone Duo is positioned at the top of Apple's lineup and is expected to generate greater interest and sales in the foldable segment, which has been gaining traction in the smartphone market.
“The $1,999 iPhone Duo, set for an October release, carries industry-wide hopes for boosting foldable sales. Counterpoint's estimate is contingent on Apple's production ramp-up, according to senior analyst Ivan Lam.”
9to5Mac
