India's ITC shares surge over 4% after Q1 profit decline; brokerages see tax hit easing as resilient cigarette volumes ease tax-hike concerns
PhillipCapitalDolat CapitalJefferiesHSBCCLSANomuraMacquarieJPMorganKotak Institutional EquitiesITC LimitedHSBCCLSANomura

India's ITC shares surge over 4% after Q1 profit decline; brokerages see tax hit easing as resilient cigarette volumes ease tax-hike concerns

Shares of ITC surged over 4% after the company reported a 27% decline in Q1 profit, with brokerages optimistic about resilient cigarette volumes easing tax hike concerns. Analysts noted that the worst impact of recent tax increases may be behind the company, boosting investor confidence.

upstox.com+2 sources3 August 2026 · 07:45 UTC
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Shares of ITC rose over 4% on August 3, reaching an intraday high of ₹292.55, following a 27% decline in Q1 profit to ₹3,578.8 crore. Despite the profit drop, brokerages expressed optimism, suggesting that the worst impact of recent tax hikes on cigarettes may be over.

Analysts from Nomura noted that the 5% decline in cigarette volumes was better than the anticipated 10%, indicating resilience in consumer demand. Jefferies highlighted that the earnings miss was largely due to gradual price hikes and interventions to mitigate the impact of a 50% tax hike.

The company's revenue from operations increased by 28% year-on-year to ₹26,943 crore, contrasting with a 14.4% decline in revenue to ₹16,908 crore. CLSA maintained an Outperform rating with a target price of ₹388, while Nomura upgraded the stock to Buy with a target of ₹340, citing favorable risk-reward dynamics.

Despite the earnings miss, brokerages retained positive long-term views, suggesting that the impact of the tax increase on cigarettes is likely to moderate. PhillipCapital indicated that the June quarter might mark the trough for cigarette earnings, while HSBC anticipated a gradual recovery as price hikes take effect.

Overall, ITC's performance reflects a strategic approach to pricing and market share protection, with analysts optimistic about the company's ability to restore profitability in its cigarette business by the end of the fiscal year.

Key Insight
“ITC's cigarette volumes fell only 5–6% in Q1, better than the estimated 10% decline, easing fears of a shift to illicit cigarettes. Nomura upgraded the stock to Buy with a ₹340 target, saying the worst appears to be behind the company.”
CuriousCats studied:
1
upstox.com
“Shares of ITC, the country's largest cigarette maker, rose as much as 4.11% to hit an intraday high of ₹292.55 on the National Stock Exchange (NSE) on Monday, August 3.”
upstox.com →
2
Moneycontrol.com
“ITC shares jumped in early trade on Monday after Q1 FY27 earnings, with several brokerages saying the worst impact of the sharp cigarette tax hike may be behind it.”
Moneycontrol.com →
3
ReutersReuters
“Shares of India's ITC rose on Monday to their highest levels in more than a ​month after brokerages said higher cigarette volumes suggested the worst impact of a ‌recent tax hike may be over, with phased price hikes likely to boost profitability in the coming quarters.”
Reuters →
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