- On July 1, the FSSAI issued notices to six beverage firms for misbranding and misleading claims regarding energy drinks.
- The six brands cited in the FSSAI notices include Red Bull Energy Drink, PepsiCo’s Adrenaline Rush Energy Drink, Reliance Consumer Products’ ‘Campa Energy Drink- Gold Boost, Sting Energy Drink, Hell Energy, and Coca-Cola-backed Monster Energy.
- The beverage industry failed to get any reprieve from the FSSAI regarding the compliance order.
- The FSSAI noted that it has not notified any standard for 'Energy Drink' or similar products.
- The FSSAI stated that functional or therapeutic claims for food products are not permissible under the FSS Act 2006.
India's Food Safety and Standards Authority of India (FSSAI) has ordered the removal of misleading labels from six energy drink brands, including Red Bull and PepsiCo's Adrenaline Rush. The companies have 90 days to comply with the directive issued on July 1.1345
The FSSAI's action stems from concerns over misbranding and misleading claims associated with these products. The six brands cited include Reliance Consumer Products’ Campa Energy Drink- Gold Boost, Sting Energy Drink, Hell Energy, and Coca-Cola-backed Monster Energy.2
Notably, the FSSAI has not established any official standards for 'Energy Drink' products, which has raised questions about the legality of their marketing claims. The regulator emphasized that functional or therapeutic claims, such as 'vitalises body and mind' and 'boost energy levels', are not permissible under the FSS Act 2006 and its associated regulations.
Sources indicate that the beverage industry did not receive any reprieve from the FSSAI, highlighting the regulatory body's commitment to ensuring consumer protection and accurate labeling in the food and beverage sector.
“On July 1, the FSSAI issued notices to six beverage firms, including Red Bull and Coca-Cola-backed Monster Energy, for misleading claims. The FSSAI emphasized that functional or therapeutic claims for food products are not permissible under the FSS Act 2006, leaving the beverage industry without reprieve.”
