‘I will die for this cause’: India’s ‘Cockroach’ Gen Z has had enough; protests take on Modi with irreverent humor and memes

‘I will die for this cause’: India’s ‘Cockroach’ Gen Z has had enough; protests take on Modi with irreverent humor and memes

India's Gen Z protesters, dubbed the 'Cockroach' movement, are using humor and memes to challenge Prime Minister Modi's administration amid a scandal over leaked exams affecting millions. Their irreverent tactics have transformed protests into a viral sensation, igniting a significant challenge to Modi's political power.

AP News AP News+1 source25 July 2026 · 13:49 UTC
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India's Gen Z protesters, known as the 'Cockroach' movement, are leveraging humor and social media to challenge Prime Minister Modi amid a scandal involving leaked medical college exams that disrupted the lives of over 2 million students.

The protests, which began in early May, have escalated into a significant challenge to Modi's political power, fueled by a demand for accountability and the resignation of Education Minister Dharmendra Pradhan. Protesters have creatively mocked Modi's image, turning his own words into memes and viral content, with one protester stating, “Every joke is a (tiny) revolution.”

The movement's irreverent humor has transformed clashes with police into viral moments, with videos showing protesters joking about their experiences while evading police. This approach has allowed them to reclaim the narrative from the government, which has historically dismissed protests as the work of anti-national elements.

The protests have also broken taboos by openly mocking Modi, with viral edits of his speeches circulating online. One particularly popular video features Modi addressing protesters as “friends,” only to be met with a parody response: “No, we are not.”

Despite the government's initial silence, the protests have gained momentum, with an estimated 100,000 people attending a recent demonstration in Delhi. The use of teargas and aggressive police tactics has only hardened the resolve of the protesters, who are now united across religious lines, challenging the government's narrative of division.

As the movement continues to grow, analysts suggest Modi is in a precarious position, as firing Pradhan could undermine his cabinet's loyalty. “Most importantly, this movement has lifted the pall of fear,” said one observer, indicating a shift in the political landscape.

Key Insight
“The movement was sparked after India's chief justice allegedly called unemployed youth 'cockroaches' and a medical exam leak affected 2.2 million students. Protesters are now demanding the resignation of Education Minister Dharmendra Pradhan and have broken a taboo by mocking Prime Minister Modi directly.”
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CuriousCats studied:
1
AP NewsAP News
“The “Cockroach” movement’s digital campaign has been largely powered by humor.”
AP News →
2
The GuardianThe Guardian
“When it first emerged in early May, it was easy for the government to dismiss the Cockroach Janata Party (CJP), whose name was a deliberate poke at Modi’s ruling party.”
The Guardian →
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